A Blueprint for SME Lead Generation


Over the last couple of weeks I’ve been talking to friends who are immensely skilled, determined and brave enough to have taken the plunge and set-up their own business. Although they have a small roster More...

by Ben | Published 2 weeks ago

Change is Coming: PR Practice & the Next Decade

Change is Coming

I’ve been studying or working in the public relations (PR) industry for 10 years now and while this pales into insignificance against my more established counterparts, it makes More...

2014 PR Grad Schemes

Young Graduates

Over the years, it has become increasingly clear that if this blog is known for one thing, it’s the list of PR graduate schemes that I publish each November. I’m proud to More...

The Rise of Two Tier PR


Frequent readers of this blog will know that I’m concerned about the emergence of two tier Public Relations (PR). Over the last few years I’ve been privileged enough to see More...


10 Tactics to Keep Your Content Fresh

For the past couple of months I’ve been working on a post about developing a content strategy. But pretty soon it became clear that the topic is too big to cover in a single More...

Content Strategy: Keep Focussed on the Big Picture

Lots has recently been written about real-time marketing (RTM), most of it stemming from notable and nimble ripostes, such as Oreo’s superb Super Bowl Tweet, Specsaves sage More...

The Unstoppable March of the Marketing Mathematicians


Earlier this year I spoke about the rise of the marketing mathematician and how these numerical maestros are fast becoming More...

How the Cloud is Improving Efficiency and Enabling a Better Continuity of Care

Digital Healthcare

The cloud offers many benefits, but some companies are still apprehensive to immerse themselves in a total cloud More...

Blueprint A Blueprint for SME Lead Generation

Over the last couple of weeks I’ve been talking to friends who are immensely skilled, determined...

Nimble Q&A with Nimble CEO Jon Ferrara

Its been a little while since I last ran a Q&A session on SWT, but i’m...

edX W00T I’ve Signed Up for a MOOC

I’m excited to announce that i’ve signed up to study ‘Entrepreneurship 101: Who is your customer?’...

@MEATliquor Review

Meat Liquor

The eagle-eyed amongst you may have noticed that beneath ‘Welcome’ on this blog I mention ‘Great Food More...

@CrackbirdDublin Review

My colleagues @pkellypr, @dbkinch and @koconor1 and I recently had the pleasure of visiting Crackbird, the fantastic pop-up restaurant now based..

#MEATEASY Serves Up a Tweet

Goldsmith Tavern, a pub in New Cross has received a great deal of online coverage over the last week or so...

Why Brands Need to Focus on the Link Between Social Media & Marketing

Social Media Icons

Establishing a good reputation is essential for the success of any brand and no one knows this better than those More...

Using Social Media to Get Your Next Job

Social media connects more than friends and fans. Used in the right way, your Twitter, Facebook, and Tumblr accounts can be..

My Favourite Social Media

Earlier this week I heard about Prohibition PR’s ‘Evolution of Social Media’ timeline. It’s undoubtedly a fun content marketing campaign that..

My Objectives for 2014

SMART Objectives The start of each year people often begin with the best of intentions and lofty ambitions. It offers people the perfect..

My Review of 2013

Annual Review For me, the end of the calendar year is the perfect time to pause, take stock and look back at the..
Grand Canal Dock

Starting at Indeed

I’m thrilled to say that today I began my role as Content Marketing Manager at Indeed – the world’s most comprehensive..
Digital Skills Academy

Standing Out in the Cloud [PRESENTATION]

Yesterday, I had the privilege of speaking to some students at the Digital Skills Academy about employability, along with Kevin Walsh,..
LinkedIn Applications

10 LinkedIn Applications Every Student Should Know About

2011 has undoubtedly been a huge year for LinkedIn; growing beyond 120 million users, stock market flotation and a visit by President Obama among the many..

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