I’ve Passed My HubSpot Inbound Certification

HubSpot logo

As the title of this post suggests, I’m pleased to announce that I recently passed the HubSpot Inbound Certification exam. Regular readers of SWT or followers of my tweets will know that I’m a big More...

by Ben Cotton | Published 6 days ago

Are You Pitching to the Page View Led Newsroom?


Last year I discussed the idea of pitching to the page view led newsroom as something everyone on both sides of the agency and client divide must get used to. As the media industry More...

Change is Coming: PR Practice & the Next Decade

Change is Coming

I’ve been studying or working in the public relations (PR) industry for 10 years now and while this pales into insignificance against my more established counterparts, it makes More...

2014 PR Grad Schemes

Young Graduates

Over the years, it has become increasingly clear that if this blog is known for one thing, it’s the list of PR graduate schemes that I publish each November. I’m proud to More...


10 Reasons Why Businesses Should Still Blog

Over the past 18 months some of my favourite bloggers have stopped writing. A number have taken a permanent hiatus, while others only tend to share their thoughts fleetingly. There More...

10 Tactics to Keep Your Content Fresh

For the past couple of months I’ve been working on a post about developing a content strategy. But pretty soon it became clear that the topic is too big to cover in a single More...

Q&A with Klooff Top Dog Alejandro Russo

Klooff Logo

Have you heard of Klooff – the social media company that lets pet owners share photos of their adorable animals? While More...

Q&A with Nimble CEO Jon Ferrara


Its been a little while since I last ran a Q&A session on SWT, but i’m delighted to say that recently I had More...

Cyber Security 10 Common Business Security Issues

Whether you are starting a new business, or you own an established organisation, there is one...

Side Project 10 Reasons You Should Start a Side Project

Whether you’re starting a new business, building an app, writing for a blog or volunteering your...

eCommerce eCommerce: How to Take Secure Credit Card Payments

Some online brands have become ingrained in digital culture. Google and Facebook have become verbs in...

@MEATliquor Review

Meat Liquor

The eagle-eyed amongst you may have noticed that beneath ‘Welcome’ on this blog I mention ‘Great Food More...

@CrackbirdDublin Review

My colleagues @pkellypr, @dbkinch and @koconor1 and I recently had the pleasure of visiting Crackbird, the fantastic pop-up restaurant now based..

#MEATEASY Serves Up a Tweet

Goldsmith Tavern, a pub in New Cross has received a great deal of online coverage over the last week or so...

The Expanding Marketplace: The Big Buck Theory

Online Marketplace

Here is a hard one to put together for the non-scientists; the universe is expanding. And it is right here at More...

Tech Products that Have Fuelled the Social Media Phenomenon

There’s no denying that social media is absolutely everywhere nowadays and it’s something that’s here to stay. In fact, it’s not..

5 Steps for Social Prospecting Success

I’ve been thinking a lot about social prospecting lately, and how organisations can empower their sales teams to leverage social and fill..

I’ve Passed My HubSpot Inbound Certification

HubSpot logo As the title of this post suggests, I’m pleased to announce that I recently passed the HubSpot Inbound Certification exam. Regular..

A Quick Six Month Review

School Report Cartoon At the start of 2014 I set myself four SMART objectives that I’d like to try and accomplish in the coming..
Grand Canal Dock

Starting at Indeed

I’m thrilled to say that today I began my role as Content Marketing Manager at Indeed – the world’s most comprehensive..
Digital Skills Academy

Standing Out in the Cloud [PRESENTATION]

Yesterday, I had the privilege of speaking to some students at the Digital Skills Academy about employability, along with Kevin Walsh,..
LinkedIn Applications

10 LinkedIn Applications Every Student Should Know About

2011 has undoubtedly been a huge year for LinkedIn; growing beyond 120 million users, stock market flotation and a visit by President Obama among the many..

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