2015 PR Graduate Schemes

PR Students

Here is the eagerly anticipated list of PR graduate schemes which begin in 2015. Despite most university semesters commencing in September or October, the reality is that the deadline More...

Are You Pitching to the Page View Led Newsroom?


Last year I discussed the idea of pitching to the page view led newsroom as something everyone on both sides of the agency and client divide must get used to. As the media industry More...

Change is Coming: PR Practice & the Next Decade

Change is Coming

I’ve been studying or working in the public relations (PR) industry for 10 years now and while this pales into insignificance against my more established counterparts, it makes More...

Content Marketing

What’s Next for Content Marketing?

I often write about content goals, strategy and measurement, but today I’m going to look at something much more fundamental, and focus on quality. As a content marketer More...

Getting It Right: Content Distribution

We live in an age of information overload, and for content to have the greatest chance of achieving your goals, you must have a fully developed content strategy. But this strategy More...

Q&A with Klooff Top Dog Alejandro Russo

Klooff Logo

Have you heard of Klooff – the social media company that lets pet owners share photos of their adorable animals? While More...

Q&A with Nimble CEO Jon Ferrara


Its been a little while since I last ran a Q&A session on SWT, but i’m delighted to say that recently I had More...

Entrepreneurship Got a Business Idea? Here’s 25 Questions You Must Answer

Earlier this year I signed up for ‘Entrepreneurship 101: Who is your customer?’ – a massive...

Customer Experience Customer Experience is The Future of Marketing

What is a brand? Is it what an organisation says or is it made up of...

Grand Canal Docks Ireland is Europe’s Tech Hub [INFOGRAPHIC]

I was intending to write a follow up to my recent post on Dublin’s Grand Canal...

@MEATliquor Review

Meat Liquor

The eagle-eyed amongst you may have noticed that beneath ‘Welcome’ on this blog I mention ‘Great Food More...

@CrackbirdDublin Review

My colleagues @pkellypr, @dbkinch and @koconor1 and I recently had the pleasure of visiting Crackbird, the fantastic pop-up restaurant now based..

#MEATEASY Serves Up a Tweet

Goldsmith Tavern, a pub in New Cross has received a great deal of online coverage over the last week or so...

How the Use of Social Media can Improve Your Leads

Social Media Lead Generation

For businesses of all kinds, but especially those that are used to face-to-face customer interaction, it can More...

Ones to Watch on Social Media this Christmas

Social media is growing, year on year, into a phenomenal platform for advertisers. Perhaps this is because the end user feels..

Which UK Retailers are Winning at Customer Service Using Twitter?

Social networks are no longer just a place for individuals to share pictures and updates with their friends and families. In..

Why You Must Become a Social Enterprise

Office Communication within the workplace may have existed in some way since the year dot, but it’s also something that business owners..

Four Lessons from Four Years in Dublin

Dublin Today, I celebrate four years living and working in Dublin. A lot has changed in 1,461 days. I’m now working in-house,..

Landing a PR Internship: Getting the Most from Your Internship [PART 3]

  Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some..
Digital Skills Academy

Standing Out in the Cloud [PRESENTATION]

Yesterday, I had the privilege of speaking to some students at the Digital Skills Academy about employability, along with Kevin Walsh,..
LinkedIn Applications

10 LinkedIn Applications Every Student Should Know About

2011 has undoubtedly been a huge year for LinkedIn; growing beyond 120 million users, stock market flotation and a visit by President Obama among the many..

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