Expedia Travel App Review
It seems like everyone has an app these days, but I was pleased to see that not only does Expedia’s foray provide great content, there’s also very clear potential for it to generate revenue. As a digital marketing professional I’m always delighted to see initiatives that have such a clear Return on Investment (ROI).
Anyway, I digress. Back to the review. The Expedia IE App is a freebie (available on both Android and iPhone) that’s stylishly designed with a strong emphasis on UI and imagery.
In terms of functionality, it serves three main purposes:
View and book flights and hotels
Search, book and view your mobile itinerary
Access special offers
If you’ve previously visited the Expedia website on your phone or tablet device, and now downloaded the app, I’m sure you’ll agree that the latter is an improvement on the mobile version of the website, which is essentially a stripped down search engine for hotel, flight, car and trip bookings.
I’ve been playing around with the app, and I must say that it’s exceptionally useful. The ability to research, plan and organise your trip on the go will undoubtedly come in very handy. And using your phone’s inbuilt GPS the app can make helpful suggestions of places to stay, availability and things to do.
The one drawback for me personally, is that, quite often when I’m travelling we don’t have a plan that’s set in stone. This will make searching, booking and viewing the mobile itinerary difficult, unless I want to get stung by 3 Mobile’s ridiculous roaming charges. As I mention this is more a problem for me, rather than a criticism, and if you’re an organised traveler, of course this won’t be an issue.
It’s clear that Expedia’s strategy is to be the ‘go-to’ place that people turn when planning a holiday.
In many respects both Expedia and their close rivals TripAdvisor have cemented this place (just Google a destination and see how high they rank). The launch of an app is a shrewd move as it means Expedia can be front of mind before people even go near a search engine.
In short, if you’re planning a holiday or looking for places to visit, then take a closer look at this app. You won’t regret it.