Publishing & Making a Profit: Insights from the Media Industry

Insights from the Media Industry

Over the past couple of months I’ve bookmarked news articles, blog posts, presentation decks and podcasts from leading figures within the media industry as they set out the long-term vision for their respective publications. Andrew Rashbass at the Economist, Harvard Business Review’s Josh Macht and Ashley Highfield of Johnston Press have spoken More...

by Ben Cotton | Published 5 years ago
By Ben Cotton On Saturday, July 30th, 2011
2 Comments

Econsultancy’s Content Marketing ‘Experiment’

I was interested to read this week about the innovative content marketing ‘experiment’ that Econsultancy is currently running.Econsultancy normally charge several hundred pounds for a white paper, but on this More...

By Ben Cotton On Saturday, April 10th, 2010
2 Comments

10 Tips for Starting a Rip-Roaring Blog

These blogging tips have been put together as a favour to a friend. They are by no means a definitive list, but more a combination of practical and ethical considerations for someone looking to start a blog. I would More...

By Ben Cotton On Friday, December 18th, 2009
2 Comments

Ghost Bloggers – Who You Gonna Call?

Over the last week or so ghost blogging has been a big issue – a quick look at Dell’s B2B Social Media Huddle Twitter stream (#DellB2B) will show you a range of opinions. As many have pointed out including Wolfstar’s More...

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