The Truth Will Out: Verifying the Authenticity of Online Reviews

We all know Google operates as a shop window for many businesses and the influence reviews and WOM can have on purchasing decisions, but how can you be sure the review, either good or bad (there is evidence to More...

What Does the Extended ASA Remit Mean for You?

On Monday 1 March 2011 the extended Advertising Standards Agency (ASA) remit will come into effect. A lot has been made of this ruling and the impact it will have on social media and digital marketing. The ASA previously More...