Great Examples of How NOT to Run Blogger Outreach Programs

Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...

How PRs Can Add Value to their Outreach Proposition

As both a PR who is frequently involved in blogger outreach and as someone who is increasingly on the receiving end, I thought it would be a good idea to put together this list of five ingredients that will help More...

10 Steps to Undertaking a Successful Blogger Outreach Programme

This post is the third of a series looking at online influencers. The first listed great free tools that help identify influential people and the second suggested practical considerations when selecting online More...