Tag archive for ‘Public Relations’
Change is Coming
By Ben On Saturday, February 22nd, 2014
1 Comment

Change is Coming: PR Practice & the Next Decade

I’ve been studying or working in the public relations (PR) industry for 10 years now and while this pales into insignificance against my more established counterparts, it makes the changes I’ve witnessed to More...

Young Graduates
By Ben On Saturday, November 23rd, 2013

2014 PR Grad Schemes

Over the years, it has become increasingly clear that if this blog is known for one thing, it’s the list of PR graduate schemes that I publish each November. I’m proud to say that this is now the fifth consecutive More...

By Ben On Saturday, October 12th, 2013

The Rise of Two Tier PR

Frequent readers of this blog will know that I’m concerned about the emergence of two tier Public Relations (PR). Over the last few years I’ve been privileged enough to see and work with those agencies and organisations More...

Measuring the value of PR
By Ben On Saturday, September 14th, 2013

10 Reasons We Must Leave AVE Behind NOW

Over the years I’ve spoken and written about, and generally bemoaned the fact public relations (PR) is becoming a two tier industry with those in tier-one pedaling tactical publicity and the latter being strategic, More...

All PR is Online
By Ben On Saturday, July 13th, 2013

‘All PR is Online’ White Paper

Keene Communications recently published a White Paper featuring the abstract for the forthcoming third edition of Online Public Relations; the hugely popular book by Professor David Phillips FCIPR and Philip Young. More...

Brand Storytelling
By Ben On Saturday, June 8th, 2013
1 Comment

How Your Brand Can Tell a More Compelling Story

I’ve always been interested in storytelling and since moving to Ireland I have developed a much deeper appreciation of just how rich its tradition of storytelling actually is. That’s all well and good, but More...

By Ben On Saturday, January 26th, 2013
1 Comment

Edelman Trust Barometer 2013

I had the pleasure of being invited to the annual Edelman Trust Barometer this week which took place at the Westbury, Dublin. On a personal note it was slightly unusual for me to no longer be on the Edelman-side More...

How Not to Outreach to Bloggers
By Ben On Saturday, June 2nd, 2012

Great Examples of How NOT to Run Blogger Outreach Programs

Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...

So you want to work in PR?
By Ben On Monday, April 2nd, 2012
1 Comment

Is PR the Career for You?

Image from DoktorSpin under Creative Commons You don’t need to act like you’re in an episode of Ab Fab to thrive in a PR job. You’ll be promoting your company, a brand or a product to the world and trying More...

Facebook Timeline
By Ben On Saturday, March 24th, 2012

What Does Timeline Mean for Facebook Brand Pages? [INFOGRAPHIC]

The Edelman Canada team have created this excellent infographic showing the impact Timeline will have on Facebook Brand pages. From 30 March 2012 there’s going to be some significant changes; most notably More...

Blogging Tips
By Ben On Saturday, March 3rd, 2012

How PRs Can Add Value to their Outreach Proposition

As both a PR who is frequently involved in blogger outreach and as someone who is increasingly on the receiving end, I thought it would be a good idea to put together this list of five ingredients that will help More...


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