Tag archive for ‘Public Relations’
Newsroom
By Ben Cotton On Saturday, May 17th, 2014
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Are You Pitching to the Page View Led Newsroom?

Last year I discussed the idea of pitching to the page view led newsroom as something everyone on both sides of the agency and client divide must get used to. As the media industry fragments and struggles to find More...

Blog
By Ben Cotton On Saturday, April 26th, 2014
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10 Reasons Why Businesses Should Still Blog

Over the past 18 months some of my favourite bloggers have stopped writing. A number have taken a permanent hiatus, while others only tend to share their thoughts fleetingly. There are many reasons for this apparent More...

Change is Coming
By Ben Cotton On Saturday, February 22nd, 2014
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Change is Coming: PR Practice & the Next Decade

I’ve been studying or working in the public relations (PR) industry for 10 years now and while this pales into insignificance against my more established counterparts, it makes the changes I’ve witnessed to More...

Young Graduates
By Ben Cotton On Saturday, November 23rd, 2013
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2014 PR Grad Schemes

Over the years, it has become increasingly clear that if this blog is known for one thing, it’s the list of PR graduate schemes that I publish each November. I’m proud to say that this is now the fifth consecutive More...

Evolution
By Ben Cotton On Saturday, October 12th, 2013
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The Rise of Two Tier PR

Frequent readers of this blog will know that I’m concerned about the emergence of two tier Public Relations (PR). Over the last few years I’ve been privileged enough to see and work with those agencies and organisations More...

Measuring the value of PR
By Ben Cotton On Saturday, September 14th, 2013
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10 Reasons We Must Leave AVE Behind NOW

Over the years I’ve spoken and written about, and generally bemoaned the fact public relations (PR) is becoming a two tier industry with those in tier-one pedaling tactical publicity and the latter being strategic, More...

All PR is Online
By Ben Cotton On Saturday, July 13th, 2013
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‘All PR is Online’ White Paper

Keene Communications recently published a White Paper featuring the abstract for the forthcoming third edition of Online Public Relations; the hugely popular book by Professor David Phillips FCIPR and Philip Young. More...

Brand Storytelling
By Ben Cotton On Saturday, June 8th, 2013
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How Your Brand Can Tell a More Compelling Story

I’ve always been interested in storytelling and since moving to Ireland I have developed a much deeper appreciation of just how rich its tradition of storytelling actually is. That’s all well and good, but More...

Edelman
By Ben Cotton On Saturday, January 26th, 2013
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Edelman Trust Barometer 2013

I had the pleasure of being invited to the annual Edelman Trust Barometer this week which took place at the Westbury, Dublin. On a personal note it was slightly unusual for me to no longer be on the Edelman-side More...

How Not to Outreach to Bloggers
By Ben Cotton On Saturday, June 2nd, 2012
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Great Examples of How NOT to Run Blogger Outreach Programs

Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...

So you want to work in PR?
By Ben Cotton On Monday, April 2nd, 2012
1 Comment

Is PR the Career for You?

Image from DoktorSpin under Creative Commons You don’t need to act like you’re in an episode of Ab Fab to thrive in a PR job. You’ll be promoting your company, a brand or a product to the world and trying More...

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