A Lesson in Radical Transparency
With trust in many institutions taking a nosedive and few people having confidence in our business and governmental leaders, the concept of radical transparency has been mooted as a remedy to these problems. So More...
Edelman Trust Barometer 2013
I had the pleasure of being invited to the annual Edelman Trust Barometer this week which took place at the Westbury, Dublin. On a personal note it was slightly unusual for me to no longer be on the Edelman-side More...
Great Examples of How NOT to Run Blogger Outreach Programs
Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...
The Truth Will Out: Verifying the Authenticity of Online Reviews
We all know Google operates as a shop window for many businesses and the influence reviews and WOM can have on purchasing decisions, but how can you be sure the review, either good or bad (there is evidence to More...
Takeaways from the Edelman Trust Barometer 2012
The Edelman Trust Barometer 2012 findings were published this week, once again on the eve of the World Economic Forum in Davos, Switzerland. The past 12 months will undoubtedly be remembered for the Fukushima disaster, More...
Takeaways from the Edelman Trust Barometer 2011
The Edelman Trust Barometer 2011 findings were published last week on the eve of the opening of the World Economic Forum in Davos. Whilst everyone agrees that being trustworthy is undoubtedly a good thing, it is More...
Social Networks Become Social Entertainment
I was fortunate enough to attend the Edelman Social Entertainment breakfast last week where the findings of Edelman’s fourth annual Trust in the Entertainment Industry survey were presented. Gail Becker, President More...
Ethics: the Cornerstone of PR
Over the last couple of weeks the topic of ethics in the PR industry has once again come to prominence; however I’ve only just managed to jot down my thoughts and have my two pennyworth. The catalyst for the debate More...
