Tag archive for ‘Visibility’
Goolgle
By Ben Cotton On Saturday, February 4th, 2012
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Writing Content for Search Engines [PRESENTATION]

I’ve recently penned three posts for Social Web Thing containing tips on writing content for search engines and thought it would be a good idea to put those posts into a presentation deck. For reference here’s More...

Search Engines
By Ben Cotton On Saturday, January 21st, 2012
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Writing Content for Search Engines [PART 3]

This post is the third and final in my series looking at writing content for search engines. With a break from the previous format and to bring the series to its conclusion, I’ve written in more depth about less More...

By Ben Cotton On Saturday, December 31st, 2011
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Writing Content for Search Engines in 5 Steps [PART 2]

2011 seems to have been the year that many woke up to the fact that search and content are the two key battlegrounds of digital marketing. They are the starting point in the user journey and put simply; search More...

By Ben Cotton On Saturday, November 19th, 2011
2 Comments

Writing Content for Search Engines in 5 Steps [PART 1]

Search engines are the first place people go for news and information about a business or product, so writing copy with both humans and Search Engine Optimization (SEO) in mind has never been more important. Online More...

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