Don’t Be Surprised By the Success of Review Websites

Nielsen recently published findings from its Global Trust in Advertising survey and the headline finding was ‘online reviews and personal recommendations are the most trusted form of ‘advertising’. Regardless More...

The Truth Will Out: Verifying the Authenticity of Online Reviews

We all know Google operates as a shop window for many businesses and the influence reviews and WOM can have on purchasing decisions, but how can you be sure the review, either good or bad (there is evidence to More...

Takeaways from Marketing to Men Report

A couple of weeks ago I was lucky enough to receive an ‘abridged’ version of Marketing to Men a report by Mintel, the market research company. Due to the comprehensive nature of the report, work commitments, More...