Ben Cotton

Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

By Ben Cotton On Thursday, December 31st, 2015
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Why I’m Retiring Social Web Thing

Just a quick note to let you all know this will be my last post at Social Web Thing. After more than six fantastic years and several awards I’ve decided to retire this blog. Social Web Thing has served me exceptionally More...

Hubspot
By Ben Cotton On Monday, November 16th, 2015
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Joining HubSpot

I’m delighted to announce that I’ve joined HubSpot as a Product Marketing Manager – and today is my first day with the company. If you’ve followed Social Web Thing over the years, you may have noticed More...

By Ben Cotton On Saturday, May 30th, 2015
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Landing a PR Internship: Getting the Most from Your Internship [PART 3]

  Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down More...

By Ben Cotton On Saturday, May 23rd, 2015
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Landing a PR Internship: Interviewing Well [PART 2]

Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the More...

Graduate-Jobs
By Ben Cotton On Saturday, May 16th, 2015
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Landing a PR Internship: Getting an Interview [PART 1]

Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the More...

Dublin
By Ben Cotton On Saturday, March 7th, 2015
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Four Lessons from Four Years in Dublin

Today, I celebrate four years living and working in Dublin. A lot has changed in 1,461 days. I’m now working in-house, I’ve transitioned from public relations to marketing, and I’m also a married man. Much More...

Goal Post
By Ben Cotton On Saturday, January 17th, 2015
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My Goals for 2015

The start of a new year offers the perfect opportunity to think about the coming 12 months, what it might bring, and what you’d like to achieve. Over the Christmas period I was musing long and hard about what More...

By Ben Cotton On Saturday, December 27th, 2014
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My Review of The Year That Was: 2014

As we approach the end of 2014, now is quite simply the perfect time to reflect and look back over the last 12 months at what went well, what didn’t, what could be improved upon, and what took me by surprise. To More...

By Ben Cotton On Saturday, December 13th, 2014
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The Email Marketing Renaissance

I remember in the 90s when people were delighted to simply receive an email, the novelty factor was huge, and open rates were high (often upwards of 70%). Throughout the 2000s as technology developed, and with it More...

Content Marketing
By Ben Cotton On Saturday, November 22nd, 2014
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What’s Next for Content Marketing?

I often write about content goals, strategy and measurement, but today I’m going to look at something much more fundamental, and focus on quality. As a content marketer I keep a handy Google Doc where I jot More...

PR Students
By Ben Cotton On Saturday, November 15th, 2014
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2015 PR Graduate Schemes

Here is the eagerly anticipated list of PR graduate schemes which begin in 2015. Despite most university semesters commencing in September or October, the reality is that the deadline for many schemes is already More...

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