I receive lots of press releases and blog post proposals and occasionally accept sponsored posts or links, but I’m much more interested in co-creating content that readers of SWT will find interesting.

This could take the form an exclusive Q&A, invitation to an event, beta access, a product trial or a ‘money can’t buy’ experience. I’m more than happy to have a discussion about ideas.

In the meantime, here’s some thoughts on how you can add value to your outreach proposition and here’s a few things to avoid.