What’s Next for Content Marketing?

Content Marketing

I often write about content goals, strategy and measurement, but today I’m going to look at something much more fundamental, and focus on quality. As a content marketer I keep a handy Google Doc where I jot down examples of organisations, brands and media which are transforming the world of content and redefining what content might mean in the More...

by Ben Cotton | Published 10 years ago
By Ben Cotton On Saturday, September 20th, 2014

Getting It Right: Content Distribution

We live in an age of information overload, and for content to have the greatest chance of achieving your goals, you must have a fully developed content strategy. But this strategy must also take into consideration More...

By Ben Cotton On Saturday, April 26th, 2014

10 Reasons Why Businesses Should Still Blog

Over the past 18 months some of my favourite bloggers have stopped writing. A number have taken a permanent hiatus, while others only tend to share their thoughts fleetingly. There are many reasons for this apparent More...

By Ben Cotton On Saturday, November 30th, 2013

10 Tactics to Keep Your Content Fresh

For the past couple of months I’ve been working on a post about developing a content strategy. But pretty soon it became clear that the topic is too big to cover in a single post. In fact, there’s scope for More...

The Blog Awards
By Ben Cotton On Saturday, October 19th, 2013
1 Comment

Blog Awards Ireland Success & How We Did It

I’m delighted to say that last Saturday my employer, Chill Insurance took home a gong at the prestigious Blog Awards Ireland. We won Gold in the Best Corporate Blog category (the first award the company has won), More...

By Ben Cotton On Saturday, March 23rd, 2013

Content Strategy: Keep Focussed on the Big Picture

Lots has recently been written about real-time marketing (RTM), most of it stemming from notable and nimble ripostes, such as Oreo’s superb Super Bowl Tweet, Specsaves sage advice to Eden Hazard and the much maligned More...

By Ben Cotton On Sunday, March 3rd, 2013

The Four Pillars of Great Content

In recent years we’ve seen what can only be described as an explosion of content as more organisations begin to think like media companies and wise up to the value of inbound marketing. Content is now ubiquitous More...

By Ben Cotton On Saturday, September 29th, 2012

Anatomy of a Perfect B2B Blog Post [INFOGRAPHIC]

Anyone who reads this blog will know I’m a big fan of Eloqua and the great work they do, and that I have a huge interest in the value businesses can gain from blogging; so I was delighted to receive this infographic More...

By Ben Cotton On Saturday, September 15th, 2012

Why Blogging Boosts Lead Generation

I’m currently on holiday in Seattle for two weeks, so here’s a great blog post by Jesse Noyes, who is Managing Editor at the excellent Eloqua, a company providing modern marketing expertise. There’s More...

Using Data to Create Great Content
By Ben Cotton On Saturday, July 28th, 2012

10 Tips to Take a Data Driven Approach to Content

Several weeks back, I wrote about (and hopefully made the case) why you must take a data driven approach to content. As a follow-up, I’ve penned some actionable steps to ensure your content has the greatest chance More...


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