Standing Out in the Cloud [PRESENTATION]

Yesterday, I had the privilege of speaking to some students at the Digital Skills Academy about employability, along with Kevin Walsh, a recent academy graduate (and success story), and Gary Ludgate, Technology Talent Acquisition Specialist at Paddy Power. For those unfamiliar with the DSA, it’s a government initiative located at The Digital Hub which More...

by Ben Cotton | Published 11 years ago
PR Students
By Ben Cotton On Saturday, October 13th, 2012

Tips for PR Students: Personal SEO [PART 2]

The modern day job interview no longer begins with a handshake. Instead, it now starts way before that with a Google search. Typically, potential employers will type in your name and ‘PR’ or related areas, see More...

LinkedIn Applications
By Ben Cotton On Saturday, October 22nd, 2011

10 LinkedIn Applications Every Student Should Know About

2011 has undoubtedly been a huge year for LinkedIn; growing beyond 120 million users, stock market flotation and a visit by President Obama among the many highlights. For me, the level of growth is perhaps More...

Peek You
By Ben Cotton On Saturday, July 23rd, 2011

Q&A with Web Entrepreneur Michael Hussey

I recently caught up with web entrepreneur Michael Hussey to have a chat about PeekYou, the people search engine and his latest online venture, PeekScore . As someone who is interested in Personal SEO and online More...

Crowdsourcing a Presentation
By Ben Cotton On Monday, April 4th, 2011

Crowdsourcing a Presentation

I’ve been asked to speak at the CIPR Social Media Conference on 11 April 2011 at Russell Square, London where I’ll be running a short workshop called ‘10 Creative Ways to Create Impact Online’. I’ve got More...

By Ben Cotton On Monday, December 20th, 2010

Fantastic e-portfolio Tool Integrated with LinkedIn

I recently discovered (accidentally) a great e-portfolio service integrated with LinkedIn – it’s from Behance and called the Creative Portfolio Display. The application is not particularly new, having been More...

By Ben Cotton On Saturday, September 18th, 2010

Graeme Anthony & THAT CV

I often post wonderful examples of graduates who have used innovative methods to land a job in the PR industry, however this week the spotlight can only be shone on one person. Graeme Anthony. The creativity, technical More...

Fail Whale
By Ben Cotton On Saturday, July 3rd, 2010

10 Social Media #Epic #Fails

I’ve put together a presentation deck of 10 Social Media #Epic #Fails. It’s something I have been working on for a while and for the presentations I give, it often helps to include a few examples of More...

Digital World
By Ben Cotton On Sunday, June 27th, 2010

Landing a Job in the Digital World

I gave a presentation this week entitled ‘Landing a Job in the Digital World’ at Leeds Metropolitan University. The deck focused on using an e-portfolio, blog and social media to record achievement, More...

PR Students
By Ben Cotton On Saturday, May 15th, 2010

University Wises up to Personal SEO

I read an interesting article in Mashable last week reporting that Syracuse University in the United States has purchased subscriptions enabling its students to use Brand Yourself’s online reputation management More...


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