5 Steps for Social Prospecting Success

I’ve been thinking a lot about social prospecting lately, and how organisations can empower their sales teams to leverage social and fill their pipeline with the right people, insights and relationships. During this time I’ve come across some great research, best practice and helpful tips from a number of companies – and learnt a lot. The More...

by Ben Cotton | Published 4 years ago
Social Selling
By Ben Cotton On Saturday, May 3rd, 2014
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An Introduction to Social Prospecting

I’m not convinced that significant numbers of people want to make purchases while using social media – but that doesn’t mean it can’t or shouldn’t be utilised during other stages of the marketing More...

By Ben Cotton On Saturday, January 18th, 2014
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My Favourite Social Media

Earlier this week I heard about Prohibition PR’s ‘Evolution of Social Media’ timeline. It’s undoubtedly a fun content marketing campaign that got me thinking about my favourite social media, but more importantly More...

Chobani Logo
By Ben Cotton On Sunday, October 6th, 2013
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4 Lessons for Dealing With Product Recalls on Social Media – Chobani

While product recalls are unpredictable that does not mean that companies should be wait for the day that something happens to start developing a crisis management plan that includes to how to handle backlash on More...

By Ben Cotton On Saturday, February 23rd, 2013
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Digital PR Campaign Tracking

Whatever happened to that old box we used to add to our inbound responses to marketing campaigns; the one which said; ‘and where did you hear about us?’  Possibly that one died out as a result of some pre-historic More...

By Ben Cotton On Saturday, February 2nd, 2013
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Social Networks Past: Pouring One Out for MP3.com

We’ve just witnessed a Myspace (formerly MySpace) re-launch. The former titan of social networks has rebranded itself, wrapped itself up in some breathtaking new web design and declared music as its main focus. More...

Facebook Advertising
By Ben Cotton On Saturday, January 19th, 2013
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Why Brands Need to Focus More on Mobile Marketing Through Facebook

Although Facebook, as a contained unit, does contain every tool one needs in order to build a successful brand, there are always different apps and methods marketers can incorporate Into their advertising campaigns More...

Facebook Timeline
By Ben Cotton On Saturday, March 24th, 2012
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What Does Timeline Mean for Facebook Brand Pages? [INFOGRAPHIC]

The Edelman Canada team have created this excellent infographic showing the impact Timeline will have on Facebook Brand pages. From 30 March 2012 there’s going to be some significant changes; most notably More...

In the Mind of a Community Manager
By Ben Cotton On Monday, January 23rd, 2012
2 Comments

10 Attributes of a Fantastic Community Manager

As we celebrate Community Manager Appreciation Day today, I’ve thinking about the attributes, skills and behaviours that make a successful Community Manager (you can view all the #CMAD conversation on Twitter). I’m More...

Search Engines
By Ben Cotton On Saturday, January 21st, 2012
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Writing Content for Search Engines [PART 3]

This post is the third and final in my series looking at writing content for search engines. With a break from the previous format and to bring the series to its conclusion, I’ve written in more depth about less More...

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