Tag archive for ‘Personal SEO’
Bold: Get Noticed, Get Hired
By Ben Cotton On Saturday, September 28th, 2013
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Q&A with Personal SEO Author Melanie Feldman

Regular readers of SWT will know that I have a passion for employability and in particular discovering innovative and creative ways people have utilised digital tools to improve their Personal SEO and land the job More...

By Ben Cotton On Saturday, July 27th, 2013
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Standing Out in the Cloud [PRESENTATION]

Yesterday, I had the privilege of speaking to some students at the Digital Skills Academy about employability, along with Kevin Walsh, a recent academy graduate (and success story), and Gary Ludgate, Technology More...

Peek You
By Ben Cotton On Saturday, July 23rd, 2011
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Q&A with Web Entrepreneur Michael Hussey

I recently caught up with web entrepreneur Michael Hussey to have a chat about PeekYou, the people search engine and his latest online venture, PeekScore . As someone who is interested in Personal SEO and online More...

By Ben Cotton On Saturday, January 15th, 2011
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5 Tips to Pitch Yourself to a Potential Employer Using Social Media

I was inspired to write these tips after reading Katelyn Mashburn’s fantastic post on making the perfect pitch to journalists. This got me thinking about not only how important it is to get the pitch right when More...

LinkedIn
By Ben Cotton On Monday, December 20th, 2010
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Fantastic e-portfolio Tool Integrated with LinkedIn

I recently discovered (accidentally) a great e-portfolio service integrated with LinkedIn – it’s from Behance and called the Creative Portfolio Display. The application is not particularly new, having been More...

By Ben Cotton On Saturday, September 18th, 2010
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Graeme Anthony & THAT CV

I often post wonderful examples of graduates who have used innovative methods to land a job in the PR industry, however this week the spotlight can only be shone on one person. Graeme Anthony. The creativity, technical More...

Fail Whale
By Ben Cotton On Saturday, July 3rd, 2010
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10 Social Media #Epic #Fails

I’ve put together a presentation deck of 10 Social Media #Epic #Fails. It’s something I have been working on for a while and for the presentations I give, it often helps to include a few examples of More...

Digital World
By Ben Cotton On Sunday, June 27th, 2010
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Landing a Job in the Digital World

I gave a presentation this week entitled ‘Landing a Job in the Digital World’ at Leeds Metropolitan University. The deck focused on using an e-portfolio, blog and social media to record achievement, More...

PR Students
By Ben Cotton On Saturday, May 15th, 2010
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University Wises up to Personal SEO

I read an interesting article in Mashable last week reporting that Syracuse University in the United States has purchased subscriptions enabling its students to use Brand Yourself’s online reputation management More...

Reputation Economy
By Ben Cotton On Thursday, May 6th, 2010
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Sophia Fantis’ video on Personal SEO

I received a Google Alert the other day, alerting me to the fact that Sophia Fantis had written a blog mentioning my name, only to discover that she had in fact, produced a video based on the presentation I gave More...

By Ben Cotton On Saturday, April 17th, 2010
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WTF is Personal SEO [PRESENTATION]

I gave a presentation yesterday to some Public Relations students at London Met University, having been kindly invited by their lecturer Gareth Thompson who got in touch after our paths crossed at the Euprera Spring More...

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