Become a Bright One

For those of you who know Young PR Pro of the Year, Ben Matthews or have read Behind the Spin recently you may be familiar with Bright One – the volunteer-run agency for the third sector which Ben founded and runs in his spare time with a trusty band of dedicated volunteers.

I interviewed Ben last year, shortly after he was announced Young PR Pro of the Year and was very impressed in the way in which Ben has developed Bright One and the fantastic results the team has delivered for a range of charities. I was so impressed that I promised to share the story of Bright One and more importantly, how to become one, through my network around the time when students begin to finish their final year at university.

So here goes…

Background
Bright One was started by Ben in September 2008 due to frustration that people and third sector organisations  were doing some amazing work and helping a lot of people, but for some reason – whether it is through a lack of expertise, time or resources – these organisations were not  able to communicate what they do as effectively as other charitable organisations.

How it works
As fund-raising is becoming increasingly competitive, third sector organisations need to communicate their contributions to society in an effective and efficient manner. A good communications strategy helps create multiple opportunities, from raising funds to recruiting volunteers, and from increasing awareness to standing out amongst other similar organisations.

Who makes it work
Run by enthusiastic volunteers and led by experienced communications professionals, each Bright One team is committed to delivering high quality communications briefs in a cost-effective manner.With volunteers from a wide-range backgrounds, Bright One is able to match each brief with the most relevant expertise. Each application is thoroughly reviewed, putting experience, skills and degree of commitment into consideration. Regular progress meetings are organised to ensure that everyone stays ‘on brief’ and that the output is consistently high quality.

Impact
Doing something for a good cause. Bright One makes public relations possible for third sector organisations who can’t afford a commercial agency. In return, volunteers get practical experience and our experienced consultants get to do some good by giving something back to the community. It really is a win-win situation.

If you’re looking to do some social good whilst gaining PR experience and networking opportunities drop Ben and the Bright One team a line by filling in this online from or check their blog and Facebook page for more information and latest news.