Why You Must Adopt a Data Driven Approach to Content
During the course of this week I’ve been thinking about content. A lot. We all know when optimized for search, content is the currency of the web and in the digital age, every company now has the opportunity More...
Publishing & Making a Profit: Insights from the Media Industry
Over the past couple of months I’ve bookmarked news articles, blog posts, presentation decks and podcasts from leading figures within the media industry as they set out the long-term vision for their respective More...
‘Ship of Fools: How Stupidity and Corruption Sank the Celtic Tiger’ Review
Having been in Ireland for over a year now, mentions of the economic plight are never far away, along with it apportions of blame to numerous figures, most notably, politicians, property developers, bankers, regulators More...
Don’t Be Surprised By the Success of Review Websites
Nielsen recently published findings from its Global Trust in Advertising survey and the headline finding was ‘online reviews and personal recommendations are the most trusted form of ‘advertising’. Regardless More...
Can Social Data Predict the London Mayoral Election Winner?
On 3 May, millions of Londoners will take to the polls to vote in the London Mayoral elections. For many people, this election campaign has turned into a popularity contest between two great political rivals; present More...
Using Big Data to Make Better Business Decisions
Not a week passes where we fail to hear about the challenge big data poses, how it can be effectively managed and what organisations can do to leverage it to make more insightful decisions. Big data was traditionally More...
Is PR the Career for You?
Image from DoktorSpin under Creative Commons You don’t need to act like you’re in an episode of Ab Fab to thrive in a PR job. You’ll be promoting your company, a brand or a product to the world and trying More...
What Does Timeline Mean for Facebook Brand Pages? [INFOGRAPHIC]
The Edelman Canada team have created this excellent infographic showing the impact Timeline will have on Facebook Brand pages. From 30 March 2012 there’s going to be some significant changes; most notably More...
Q&A with XYDO CEO Eric Roach
Over the last 18 months content marketing has enjoyed a meteoric rise as brands adopt this exciting, compelling and extremely visual approach. It has grown into a thriving discipline in its own right as organisations More...
Social Break Review
My good friend Andy Girvan, a London based freelance web and iPhone developer has recently launched Social Break – a brand new iPhone game that is essentially a mashup of a classic arcade game and Twitter. The More...
How PRs Can Add Value to their Outreach Proposition
As both a PR who is frequently involved in blogger outreach and as someone who is increasingly on the receiving end, I thought it would be a good idea to put together this list of five ingredients that will help More...
