The Truth Will Out: Verifying the Authenticity of Online Reviews
We all know Google operates as a shop window for many businesses and the influence reviews and WOM can have on purchasing decisions, but how can you be sure the review, either good or bad (there is evidence to More...
Will You Be Partying at the PR Prom?
On Thursday 23 February, from 7.00pm until late, 500 of the top PRs in the UK will come out in force for the first ever PR Prom. The event will take place at the beautiful Shoreditch Town Hall and 100% of the More...
Q&A with Vivint Corporate Comms VP
It’s always great to hear about social media being used effectively to acquire, engage and convert fans into customers, as well as being utilised internally to engage and train employees and create organisational More...
Writing Content for Search Engines [PRESENTATION]
I’ve recently penned three posts for Social Web Thing containing tips on writing content for search engines and thought it would be a good idea to put those posts into a presentation deck. For reference here’s More...
Takeaways from the Edelman Trust Barometer 2012
The Edelman Trust Barometer 2012 findings were published this week, once again on the eve of the World Economic Forum in Davos, Switzerland. The past 12 months will undoubtedly be remembered for the Fukushima disaster, More...
10 Attributes of a Fantastic Community Manager
As we celebrate Community Manager Appreciation Day today, I’ve thinking about the attributes, skills and behaviours that make a successful Community Manager (you can view all the #CMAD conversation on Twitter). I’m More...
Writing Content for Search Engines [PART 3]
This post is the third and final in my series looking at writing content for search engines. With a break from the previous format and to bring the series to its conclusion, I’ve written in more depth about less More...
@MEATliquor Review
The eagle-eyed amongst you may have noticed that beneath ‘Welcome’ on this blog I mention ‘Great Food & Drink’ amongst my interests. Subsequently, over the coming months you may begin to see the occasional More...
2011 Review of Social Web Thing
The start of a new year is always a fantastic time to take a moment, look back and reflect on the year that was. I’ve been studying Google Analytics to see how this blog performed throughout 2011, as well as More...
