Can Social Data Predict the London Mayoral Election Winner?
On 3 May, millions of Londoners will take to the polls to vote in the London Mayoral elections. For many people, this election campaign has turned into a popularity contest between two great political rivals; present More...
Using Big Data to Make Better Business Decisions
Not a week passes where we fail to hear about the challenge big data poses, how it can be effectively managed and what organisations can do to leverage it to make more insightful decisions. Big data was traditionally More...
Is PR the Career for You?
Image from DoktorSpin under Creative Commons You don’t need to act like you’re in an episode of Ab Fab to thrive in a PR job. You’ll be promoting your company, a brand or a product to the world and trying More...
What Does Timeline Mean for Facebook Brand Pages? [INFOGRAPHIC]
The Edelman Canada team have created this excellent infographic showing the impact Timeline will have on Facebook Brand pages. From 30 March 2012 there’s going to be some significant changes; most notably More...
Q&A with XYDO CEO Eric Roach
Over the last 18 months content marketing has enjoyed a meteoric rise as brands adopt this exciting, compelling and extremely visual approach. It has grown into a thriving discipline in its own right as organisations More...
Social Break Review
My good friend Andy Girvan, a London based freelance web and iPhone developer has recently launched Social Break – a brand new iPhone game that is essentially a mashup of a classic arcade game and Twitter. The More...
How PRs Can Add Value to their Outreach Proposition
As both a PR who is frequently involved in blogger outreach and as someone who is increasingly on the receiving end, I thought it would be a good idea to put together this list of five ingredients that will help More...
The Truth Will Out: Verifying the Authenticity of Online Reviews
We all know Google operates as a shop window for many businesses and the influence reviews and WOM can have on purchasing decisions, but how can you be sure the review, either good or bad (there is evidence to More...
Will You Be Partying at the PR Prom?
On Thursday 23 February, from 7.00pm until late, 500 of the top PRs in the UK will come out in force for the first ever PR Prom. The event will take place at the beautiful Shoreditch Town Hall and 100% of the More...
Q&A with Vivint Corporate Comms VP
It’s always great to hear about social media being used effectively to acquire, engage and convert fans into customers, as well as being utilised internally to engage and train employees and create organisational More...
Writing Content for Search Engines [PRESENTATION]
I’ve recently penned three posts for Social Web Thing containing tips on writing content for search engines and thought it would be a good idea to put those posts into a presentation deck. For reference here’s More...
