Takeaways from the Edelman Trust Barometer 2012
The Edelman Trust Barometer 2012 findings were published this week, once again on the eve of the World Economic Forum in Davos, Switzerland. The past 12 months will undoubtedly be remembered for the Fukushima disaster, More...
10 Attributes of a Fantastic Community Manager
As we celebrate Community Manager Appreciation Day today, I’ve thinking about the attributes, skills and behaviours that make a successful Community Manager (you can view all the #CMAD conversation on Twitter). I’m More...
Writing Content for Search Engines [PART 3]
This post is the third and final in my series looking at writing content for search engines. With a break from the previous format and to bring the series to its conclusion, I’ve written in more depth about less More...
@MEATliquor Review
The eagle-eyed amongst you may have noticed that beneath ‘Welcome’ on this blog I mention ‘Great Food & Drink’ amongst my interests. Subsequently, over the coming months you may begin to see the occasional More...
2011 Review of Social Web Thing
The start of a new year is always a fantastic time to take a moment, look back and reflect on the year that was. I’ve been studying Google Analytics to see how this blog performed throughout 2011, as well as More...
Writing Content for Search Engines in 5 Steps [PART 2]
2011 seems to have been the year that many woke up to the fact that search and content are the two key battlegrounds of digital marketing. They are the starting point in the user journey and put simply; search More...
Happy Christmas from Social Web Thing!
To kick things off, I’d like to wish everyone who has read, commented on and shared a Social Web Thing post over the past 12 months a very Happy Christmas. All in all, 2011 has been a fantastic year, both personally More...
Social Web Thing Shortlisted for the CRAPPs
I was delighted to find out this week that Social Web Thing has once again been nominated for ‘the best PR blogger award’ at the Communicative Relations Awards from PR Professionals AKA the CRAPPs. Although, More...
Writing Content for Search Engines in 5 Steps [PART 1]
Search engines are the first place people go for news and information about a business or product, so writing copy with both humans and Search Engine Optimization (SEO) in mind has never been more important. Online More...
Internship at Edelman Digital
My Edelman Digital colleagues have a paid internship available for somebody to work in the London office across several accounts; assisting with content, reporting, community management, idea generation and a lot More...
2012 PR Graduate Schemes
Over the past couple of weeks I’ve been researching and speaking to industry colleagues in order to create this years list of 2012 PR Graduate Schemes. Despite growth stalling in the wider economy, it’s great More...








