Ben Cotton

Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

Edelman
By Ben Cotton On Sunday, January 29th, 2012
2 Comments

Takeaways from the Edelman Trust Barometer 2012

The Edelman Trust Barometer 2012 findings were published this week, once again on the eve of the World Economic Forum in Davos, Switzerland. The past 12 months will undoubtedly be remembered for the Fukushima disaster, More...

In the Mind of a Community Manager
By Ben Cotton On Monday, January 23rd, 2012
2 Comments

10 Attributes of a Fantastic Community Manager

As we celebrate Community Manager Appreciation Day today, I’ve thinking about the attributes, skills and behaviours that make a successful Community Manager (you can view all the #CMAD conversation on Twitter). I’m More...

Search Engines
By Ben Cotton On Saturday, January 21st, 2012
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Writing Content for Search Engines [PART 3]

This post is the third and final in my series looking at writing content for search engines. With a break from the previous format and to bring the series to its conclusion, I’ve written in more depth about less More...

By Ben Cotton On Saturday, January 14th, 2012
2 Comments

@MEATliquor Review

The eagle-eyed amongst you may have noticed that beneath ‘Welcome’ on this blog I mention ‘Great Food & Drink’ amongst my interests. Subsequently, over the coming months you may begin to see the occasional More...

By Ben Cotton On Saturday, January 7th, 2012
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2011 Review of Social Web Thing

The start of a new year is always a fantastic time to take a moment, look back and reflect on the year that was. I’ve been studying Google Analytics to see how this blog performed throughout 2011, as well as More...

By Ben Cotton On Saturday, December 31st, 2011
1 Comment

Writing Content for Search Engines in 5 Steps [PART 2]

2011 seems to have been the year that many woke up to the fact that search and content are the two key battlegrounds of digital marketing. They are the starting point in the user journey and put simply; search More...

Merry Christmas
By Ben Cotton On Saturday, December 24th, 2011
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Happy Christmas from Social Web Thing!

To kick things off, I’d like to wish everyone who has read, commented on and shared a Social Web Thing post over the past 12 months a very Happy Christmas. All in all, 2011 has been a fantastic year, both personally More...

By Ben Cotton On Saturday, December 3rd, 2011
2 Comments

Social Web Thing Shortlisted for the CRAPPs

I was delighted to find out this week that Social Web Thing has once again been nominated for ‘the best PR blogger award’ at the Communicative Relations Awards from PR Professionals AKA the CRAPPs. Although, More...

By Ben Cotton On Saturday, November 19th, 2011
2 Comments

Writing Content for Search Engines in 5 Steps [PART 1]

Search engines are the first place people go for news and information about a business or product, so writing copy with both humans and Search Engine Optimization (SEO) in mind has never been more important. Online More...

Edelman
By Ben Cotton On Saturday, November 12th, 2011
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Internship at Edelman Digital

My Edelman Digital colleagues have a paid internship available for somebody to work in the London office across several accounts; assisting with content, reporting, community management, idea generation and a lot More...

By Ben Cotton On Saturday, November 5th, 2011
2 Comments

2012 PR Graduate Schemes

Over the past couple of weeks I’ve been researching and speaking to industry colleagues in order to create this years list of 2012 PR Graduate Schemes. Despite growth stalling in the wider economy, it’s great More...

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