Ben Cotton

Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

By Ben Cotton On Friday, October 28th, 2011
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Gradu8 Recruitment Fair

I often write about employability and graduate recruitment on Social Web Thing, so this week I was delighted to hear about the forthcoming Gradu8 Recruitment Fair. The innovative event is organised by leading More...

LinkedIn Applications
By Ben Cotton On Saturday, October 22nd, 2011
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10 LinkedIn Applications Every Student Should Know About

2011 has undoubtedly been a huge year for LinkedIn; growing beyond 120 million users, stock market flotation and a visit by President Obama among the many highlights. For me, the level of growth is perhaps More...

By Ben Cotton On Saturday, October 15th, 2011
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Q&A with Orabrush CMO Jeffrey Harmon

Recently I was lucky enough to catch up with Jeffrey Harmon, Chief Marketing Officer at Orabrush. For those unfamiliar with Orabrush, it’s a tongue cleaning product that following a series of failures, including More...

By Ben Cotton On Saturday, October 8th, 2011
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How to Add Google AdSense to Your Website in 5 Minutes

Over the last week you may have noticed a couple of ads appearing on the right-hand side of Social Web Thing (or at the bottom of posts if you use a Reader). The reason being is that having grown this blog  from More...

By Ben Cotton On Saturday, October 1st, 2011
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5 Things You Need to Know About Facebook EdgeRank

Everyone has heard of Facebook, most recognise the potential business benefits, but few understand EdgeRank – and more importantly, how it can be leveraged to ensure people see your content. EdgeRank is More...

By Ben Cotton On Saturday, September 24th, 2011
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The Blog Tree: New Growth [INFOGRAPHIC]

This week I received a heads-up about the latest piece of branded content from Eloqua and JESS3. You may remember this duo created the innovative and useful Social Media ProBook back in July, so I was curious More...

By Ben Cotton On Saturday, September 17th, 2011
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Facebook in Ireland [INFOGRAPHIC]

As someone who regularly writes about content marketing I was delighted to see that my Edelman Dublin colleagues with the help of the talented Dave Molly recently created this excellent infographic containing interesting More...

By Ben Cotton On Saturday, September 10th, 2011
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6 Lessons I’ve Learnt From 6 Months in Dublin

Ever since I studied and worked at Leeds Metropolitan University I’ve appreciated the importance of taking a step back and reflecting. This was initially because of Professor Simon Lee, the then Vice-Chancellor More...

By Ben Cotton On Saturday, September 3rd, 2011
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Q&A with Rising Digital MD Seb Mysko

This post is the thirteenth Q&A in an ongoing series looking at the usual topics of PR, employability and other hints on getting into the industry, albeit with a particular focus on social media. I’m delighted More...

By Ben Cotton On Saturday, August 27th, 2011
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How Britain Can Get Its Own Mark Zuckerberg

The Economist recently ran an article asking ‘Where’s Britain’s Bill Gates?’ focusing on the distinct lack of technology giants originating from the UK. Although, relatively small, Britain is a huge online More...

By Ben Cotton On Saturday, August 20th, 2011
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Q&A with Emerging PR Star Michael White

This post is the twelfth Q&A in an on-going series looking at the usual topics of PR, employability and other hints on making an impact in the workplace, albeit with a particular focus on digital. I’m delighted More...

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