Ben Cotton

Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

By Ben Cotton On Saturday, August 6th, 2011
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@CrackbirdDublin Review

My colleagues @pkellypr, @dbkinch and @koconor1 and I recently had the pleasure of visiting Crackbird, the fantastic pop-up restaurant now based on South William Street, Dublin. Given the name, it’s unsurprising More...

By Ben Cotton On Saturday, July 30th, 2011
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Econsultancy’s Content Marketing ‘Experiment’

I was interested to read this week about the innovative content marketing ‘experiment’ that Econsultancy is currently running.Econsultancy normally charge several hundred pounds for a white paper, but on this More...

Peek You
By Ben Cotton On Saturday, July 23rd, 2011
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Q&A with Web Entrepreneur Michael Hussey

I recently caught up with web entrepreneur Michael Hussey to have a chat about PeekYou, the people search engine and his latest online venture, PeekScore . As someone who is interested in Personal SEO and online More...

By Ben Cotton On Sunday, July 17th, 2011
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Launch of the Social Media ProBook

A couple of weeks ago I was fortunate enough to receive a copy of the Social Media ProBook. The free e-book published by Eloqua and JESS3 features some great articles written by a cross-section of social marketers More...

Data Visualization
By Ben Cotton On Saturday, July 9th, 2011
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The Emergence of Online Conversations as Indicators of Offline Behaviour

I’m very interested in any development to do with online language data extraction, measurement and analysis as it forms a large part of my role. This job is made easier thanks to fantastic tools such as Radian6, More...

Google
By Ben Cotton On Tuesday, July 5th, 2011
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Could Google Make a Play Into Management Consultancy?

This may sound far fetched, but I believe Google is well placed to make a future play into management consultancy. Before we start, I recognise this is a somewhat hypothetical idea and in its present guise, Google More...

By Ben Cotton On Sunday, June 19th, 2011
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3M PocketProjector MP180 Review

Recently, I was lucky enough to have the opportunity to review the new 3M PocketProjector MP180. After a couple of weeks using the projector in my day to day role, which frequently involves creating and presenting More...

By Ben Cotton On Tuesday, May 31st, 2011
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Takeaways from Marketing to Men Report

A couple of weeks ago I was lucky enough to receive an ‘abridged’ version of Marketing to Men a report by Mintel, the market research company. Due to the comprehensive nature of the report, work commitments, More...

By Ben Cotton On Saturday, May 7th, 2011
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Become a Bright One

For those of you who know Young PR Pro of the Year, Ben Matthews or have read Behind the Spin recently you may be familiar with Bright One – the volunteer-run agency for the third sector which Ben founded More...

By Ben Cotton On Saturday, April 23rd, 2011
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Social Search is Already Being Gamed

I was inspired to jot down my thoughts after reading Matt Churchill’s recent post ‘ Hiding Content Behind A Like’. As usual, it was a thought provoking post from my Edelman Digital colleague and he discussed More...

CIPR Social Media Conference
By Ben Cotton On Wednesday, April 13th, 2011
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10 Creative Ways to Create an Impact Online [PRESENTATION]

On Monday I gave a presentation at the CIRP Social Media conference in Russell Square, London. I talked about people, rather than brands who had made a creative impact online, mentioning Jed Hallam, Laura Tosney, More...

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