Crowdsourcing a Presentation
I’ve been asked to speak at the CIPR Social Media Conference on 11 April 2011 at Russell Square, London where I’ll be running a short workshop called ‘10 Creative Ways to Create Impact Online’. I’ve got More...
Social and Mobile in Ireland
This week my Edelman colleagues Eoin Dowling and Piaras Kelly launched an infographic video which appeared on the Edelman Digital blog and highlighted the explosion of social media usage amongst key audiences, as More...
Q&A with Wolfstar’s Rising Star
This post is the tenth Q&A in an ongoing series looking at the usual topics of PR, employability and other hints on getting into the industry, albeit with a particular focus on social media and online PR. I’m More...
Q&A with Director of Digital Initiatives at PepsiCo
Tuesday was International Women’s Day and to celebrate it I was lucky enough to have the opportunity of a Q&A with Jamie Stein, Director Digital Initiatives at PepsiCo*. Jamie has been at PepsiCo for the past More...
A New Adventure
It seems like only yesterday that I was preparing to start a new role at Edelman’s smart office in London. Well today I find mysefl doing exactly the same thing. The only difference being that I’m starting More...
Vacancy at Content & Motion
I received an email last week from industry colleague Roger Warner, Founder of Content & Motion telling me of their latest vacancy which may interest SWT readers. C&M is looking for a Social SEO Executive More...
What Does the Extended ASA Remit Mean for You?
On Monday 1 March 2011 the extended Advertising Standards Agency (ASA) remit will come into effect. A lot has been made of this ruling and the impact it will have on social media and digital marketing. The ASA previously More...
10 Steps to Undertaking a Successful Blogger Outreach Programme
This post is the third of a series looking at online influencers. The first listed great free tools that help identify influential people and the second suggested practical considerations when selecting online More...
Takeaways from the Social Media, Direct Marketing & Making Money Panel at #SMW
This Wednesday I attended the Social Media, Direct Marketing & Making Money event as part of Social Media Week. It was a good evening with an experienced panel of social media experts including Roger Warner More...
PR Internship for BME Graduates
I was delighted to receive an email this week that brought my attention to the Northern Lights PR internship in conjunction with the Taylor Bennett Foundation. The four-week programme from 4 July 2011 is open More...
Takeaways from the Edelman Trust Barometer 2011
The Edelman Trust Barometer 2011 findings were published last week on the eve of the opening of the World Economic Forum in Davos. Whilst everyone agrees that being trustworthy is undoubtedly a good thing, it is More...
