What is Social Media?
I’ve been inspired by my former lecturer, Richard Bailey to pen this post simply asking ‘what is social media?’ There are literally hundreds, if not thousands of credible explanations and below is Wikipedia’s More...
Q&A with Wolfstar’s Head Innovator
This post is the sixth Q&A in an ongoing series looking at the usual topics of PR, employability and other hints on getting into the industry, albeit with a particular focus on social media. I’m delighted More...
2011 PR Grad Schemes
Over the last couple of weeks I’ve been doing some research and speaking to industry colleagues to create a list of 2011 PR Grad Schemes. At present, the list is about the same size as it was last November and More...
Edelman Digital are Hiring
After some new business wins and promotions, Edelman Digital are on the look out for a couple of ambitious AE’s and SAE’s to join the growing ranks of Spookies in our London office. Ideally, you’ll have agency More...
10 Free Data Visualization Tools
In my day to day role I often need to create a graph, chart or table to simplify what can sometimes be a lot of data into a salient point or to tell a story. Here are 10 free data visualizations tools; some provide More...
Why SEO has to be Social
I thought I’d put this post together as it’s something I’ve been thinking about and discussing for a while – Search Engine Optimization (SEO) has to be Social. Well, more Social than it currently More...
Social Media Monitoring Whitepaper Published
I thought I’d let you know that the Whitepaper I wrote for DW Publishing was published this week. It’s called “An Introduction to Social Media Monitoring” and lists some of my favourite free tools, More...
Social Web Thing up for some comms Award
I received some wonderful news this week – Social Web Thing has been shortlisted for a social media award at the some comms awards organised by Don’t Panic. The nomination is for Best Industry Blog and SWT is More...
Selecting Online Influencers? 10 Things to Consider…
This post is the second of three looking at online influencers. The first listed some great free tools that help identify influential people, however this post is the next step – 10 things to consider when More...
Graeme Anthony & THAT CV
I often post wonderful examples of graduates who have used innovative methods to land a job in the PR industry, however this week the spotlight can only be shone on one person. Graeme Anthony. The creativity, technical More...
So You Want to Work in PR? Here’s My 10 Top Tips
The inspiration for this post came about after an acquaintance of mine asked me to give some advice to one of his friends about ‘getting into PR’, well specifically, the agency side of things. I was delighted More...








