Ben Cotton

Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

By Ben Cotton On Saturday, May 8th, 2010
2 Comments

Internship at Big Yellow

Calling all aspiring PR people: Big Yellow Self Storage is relaunching their paid, one month internship program for a second year. Building on the success from the 2009 scheme, this year’s Big Thinkers themed More...

Reputation Economy
By Ben Cotton On Thursday, May 6th, 2010
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Sophia Fantis’ video on Personal SEO

I received a Google Alert the other day, alerting me to the fact that Sophia Fantis had written a blog mentioning my name, only to discover that she had in fact, produced a video based on the presentation I gave More...

By Ben Cotton On Sunday, May 2nd, 2010
2 Comments

You Probably Just Lost My Vote

I try to keep SWT politically impartial. However, after recently exchanging Tweets with a Labour supporter, I felt compelled to write about the importance of adopting the right tone when engaging with people More...

By Ben Cotton On Monday, April 19th, 2010
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Vacancy at Acceleris

I received an email this week from industry colleague Justin McKeown , Divisional Director at Grayling. He was forwarding on a message from Acceleris, an award-winning Harrogate based consultancy who have a vacancy More...

By Ben Cotton On Saturday, April 17th, 2010
2 Comments

WTF is Personal SEO [PRESENTATION]

I gave a presentation yesterday to some Public Relations students at London Met University, having been kindly invited by their lecturer Gareth Thompson who got in touch after our paths crossed at the Euprera Spring More...

By Ben Cotton On Saturday, April 10th, 2010
2 Comments

10 Tips for Starting a Rip-Roaring Blog

These blogging tips have been put together as a favour to a friend. They are by no means a definitive list, but more a combination of practical and ethical considerations for someone looking to start a blog. I would More...

By Ben Cotton On Monday, April 5th, 2010
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More Jobs Going at Edelman

For those of you looking for a change of scenery, a new challenge or the next step in your burgeoning PR career, I thought i’d let you know about the current vacancies at Edelman. Edelman is looking for More...

By Ben Cotton On Saturday, April 3rd, 2010
2 Comments

Q&A with a Leader of the Wolfstar Pack

This post is the fifth Q&A in a series looking at the usual topics of PR graduate jobs, employability and other hints on getting into the industry, albeit with a particular focus on social media. I’m thrilled More...

By Ben Cotton On Monday, March 29th, 2010
2 Comments

Euprera Spring Symposium [PRESENTATION]

In February of this year I won the Euprera Social Media award for the Best Practitioner/Researcher blog and was asked to give a presentation explaining my rationale for the blog and offer some reflections. In recent More...

By Ben Cotton On Saturday, March 27th, 2010
2 Comments

Why Organisations Have to Monitor Social Media

Why do organisations monitor traditional, but not social media? This is a question I’ve been asking myself recently. A lot. It’s a given that all businesses worth their salt employ some form of media monitoring More...

By Ben Cotton On Monday, March 22nd, 2010
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Vacancies at Finn

I received a Linked In message the other day from my industry colleague James Newman of Finn Communications. After a couple of new business wins they are on the hunt for two Account Executives to join their growing More...

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