An Introduction to Social Prospecting
I’m not convinced that significant numbers of people want to make purchases while using social media – but that doesn’t mean it can’t or shouldn’t be utilised during other stages of the marketing More...
10 Reasons Why Businesses Should Still Blog
Over the past 18 months some of my favourite bloggers have stopped writing. A number have taken a permanent hiatus, while others only tend to share their thoughts fleetingly. There are many reasons for this apparent More...
A Blueprint for SME Lead Generation
Over the last couple of weeks I’ve been talking to friends who are immensely skilled, determined and brave enough to have taken the plunge and set-up their own business. Although they have a small roster of clients More...
Q&A with Nimble CEO Jon Ferrara
Its been a little while since I last ran a Q&A session on SWT, but i’m delighted to say that recently I had the opportunity to catch up with Nimble CEO Jon Ferrara to get his thoughts on the customer relationship More...
W00T I’ve Signed Up for a MOOC
I’m excited to announce that i’ve signed up to study ‘Entrepreneurship 101: Who is your customer?’ – a massive open online course (MOOC) administered by edX. For those unfamiliar with edX, it’s a More...
Change is Coming: PR Practice & the Next Decade
I’ve been studying or working in the public relations (PR) industry for 10 years now and while this pales into insignificance against my more established counterparts, it makes the changes I’ve witnessed to More...
My Favourite Social Media
Earlier this week I heard about Prohibition PR’s ‘Evolution of Social Media’ timeline. It’s undoubtedly a fun content marketing campaign that got me thinking about my favourite social media, but more importantly More...
My Objectives for 2014
The start of each year people often begin with the best of intentions and lofty ambitions. It offers people the perfect opportunity to look back at the previous 12 months, evaluate the good and the bad, and identify More...
My Review of 2013
For me, the end of the calendar year is the perfect time to pause, take stock and look back at the last 12 months. The year end offers a natural conclusion and lets you evaluate what went well, what didn’t and More...
Do You See the #InvisibleIreland?
For those who live in Ireland you’ll know that homelessness is a big problem. Right now there are more than 5,000 homeless people in Ireland and the problem is particularly acute in Dublin where 139 people sleep More...
The Unstoppable March of the Marketing Mathematicians
Earlier this year I spoke about the rise of the marketing mathematician and how these numerical maestros are fast becoming the movie stars of the digital world. This is in part due to the rise of big data, as well More...
