Ben Cotton

Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

Business Success
By Ben Cotton On Saturday, December 7th, 2013
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Defining Success for 21st Century Business

Last month I read  ’Culture Shock’ by Will McInnes following a trusty tip from the Jericho Chambers Club Room. The book made me think a lot about business and more specifically, what successful businesses of More...

Content
By Ben Cotton On Saturday, November 30th, 2013
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10 Tactics to Keep Your Content Fresh

For the past couple of months I’ve been working on a post about developing a content strategy. But pretty soon it became clear that the topic is too big to cover in a single post. In fact, there’s scope for More...

Young Graduates
By Ben Cotton On Saturday, November 23rd, 2013
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2014 PR Grad Schemes

Over the years, it has become increasingly clear that if this blog is known for one thing, it’s the list of PR graduate schemes that I publish each November. I’m proud to say that this is now the fifth consecutive More...

Happiness
By Ben Cotton On Saturday, November 16th, 2013
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Measuring the Happiness of Your Employees

I recently had the pleasure of reading ’Culture Shock’ by Will McInnes following a recommendation from the Jericho Chambers Club Room. The book was a genuine delight and got me thinking about business, what More...

Grand Canal Dock
By Ben Cotton On Monday, November 11th, 2013
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Starting at Indeed

I’m thrilled to say that today I began my role as Content Marketing Manager at Indeed – the world’s most comprehensive search engine for jobs. As is tradition, I marked the occasion with a blog post detailing More...

Indeed
By Ben Cotton On Saturday, November 2nd, 2013
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A New Challenge At Indeed

After 15 months at Chill Insurance, I’m delighted to announce that I’m going to be joining Indeed – the world’s most comprehensive search engine for jobs as Content Marketing Manager. The scale, potential More...

Dublin Web Summit
By Ben Cotton On Friday, November 1st, 2013
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#WebSummit Day 2 Review

So that’s it for another year. The Web Summit has now closed and what an event it was. From Elon Musk to Phil Fernandez to Jordan Casey it was inspiring to hear so many tales from coders who share an entrepreneurial More...

Web Summit Pass
By Ben Cotton On Wednesday, October 30th, 2013
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#WebSummit Day 1 Review

This week I have the huge pleasure of being a small part in the Web Summit Live Team,  a role which basically means I get a front row seat to see some of the world’s best entrepreneurs, technologists and innovators. More...

LinkedIn
By Ben Cotton On Saturday, October 26th, 2013
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10 Tips to Optimise Your LinkedIn Profile

Recently, I’ve been helping a handful of friends optimise their LinkedIn Profiles, as a few of them are looking to land new roles, while the others are keen to build their profile or cultivate a professional network. More...

The Blog Awards
By Ben Cotton On Saturday, October 19th, 2013
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Blog Awards Ireland Success & How We Did It

I’m delighted to say that last Saturday my employer, Chill Insurance took home a gong at the prestigious Blog Awards Ireland. We won Gold in the Best Corporate Blog category (the first award the company has won), More...

Evolution
By Ben Cotton On Saturday, October 12th, 2013
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The Rise of Two Tier PR

Frequent readers of this blog will know that I’m concerned about the emergence of two tier Public Relations (PR). Over the last few years I’ve been privileged enough to see and work with those agencies and organisations More...

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