4 Lessons for Dealing With Product Recalls on Social Media – Chobani
While product recalls are unpredictable that does not mean that companies should be wait for the day that something happens to start developing a crisis management plan that includes to how to handle backlash on More...
Q&A with Personal SEO Author Melanie Feldman
Regular readers of SWT will know that I have a passion for employability and in particular discovering innovative and creative ways people have utilised digital tools to improve their Personal SEO and land the job More...
‘Attenzi – a Social Business Story’ Review
I always try and read a good book or two when I go on holiday and top of the reading list for my summer holiday to Seattle, was Attenzi by Philip Sheldrake. The book is described as a ‘social business story’ More...
10 Reasons We Must Leave AVE Behind NOW
Over the years I’ve spoken and written about, and generally bemoaned the fact public relations (PR) is becoming a two tier industry with those in tier-one pedaling tactical publicity and the latter being strategic, More...
A Lesson in Radical Transparency
With trust in many institutions taking a nosedive and few people having confidence in our business and governmental leaders, the concept of radical transparency has been mooted as a remedy to these problems. So More...
So What’s Changed Since the Re-Launch?
Back in June of this year you may recall that I launched a new design for this blog. With the intention of increasing this blog’s readership I opted for a WordPress template that was responsive, with good UI More...
Serving Your Customers a Slice of the Personalised Web
Are you ready for the personalised web? Earlier this year I highlighted it as a trend that businesses need to explore in order to get ahead and succeed online. So just what is the personalised web? As its name suggests, More...
Blog Awards Ireland
I’m delighted to say that Social Web Thing has made the prestigious Blog Awards Ireland ‘long-list’ in the ‘Best Personal Blog’ and ‘Best Technology Blog’ categories (‘Best Blog’ and ‘Best Blog More...
10 Tremendous Tools for Freelancers & SMEs
I’ve been undertaking online research and speaking to friends who are freelancers or have taken the plunge and set-up their own small business to find out about the tools which help them do their job. After More...
What the PR Industry Can Learn from the ‘Government Nudge’ Unit
A couple of weeks back I stumbled across a fantastic article in the Guardian about the UK government’s ‘nudge unit’. For those not in the know, the ‘nudge unit’ is the cabinet office’s behavioural insights More...
Standing Out in the Cloud [PRESENTATION]
Yesterday, I had the privilege of speaking to some students at the Digital Skills Academy about employability, along with Kevin Walsh, a recent academy graduate (and success story), and Gary Ludgate, Technology More...
