Measuring Outputs, Outtakes & Outcomes
I’ve been working in Communications for several years now and during this period I have helped develop and implement many programmes across a range of industries, but amongst all the excitement around creative tactics and top-notch strategic thinking, measurement always seems to be something of an afterthought. It’s seemingly the bridesmaid More...
Developing Online Tactics for Crisis Management
One of the most enjoyable aspects of working in digital communications is the variety of projects you get to work on. It’s a practice that transcends corporate, consumer, pharmaceutical and tech – and More...
Great Examples of How NOT to Run Blogger Outreach Programs
Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...
Don’t Be Surprised By the Success of Review Websites
Nielsen recently published findings from its Global Trust in Advertising survey and the headline finding was ‘online reviews and personal recommendations are the most trusted form of ‘advertising’. Regardless More...
How PRs Can Add Value to their Outreach Proposition
As both a PR who is frequently involved in blogger outreach and as someone who is increasingly on the receiving end, I thought it would be a good idea to put together this list of five ingredients that will help More...
The Truth Will Out: Verifying the Authenticity of Online Reviews
We all know Google operates as a shop window for many businesses and the influence reviews and WOM can have on purchasing decisions, but how can you be sure the review, either good or bad (there is evidence to More...
Takeaways from the Edelman Trust Barometer 2012
The Edelman Trust Barometer 2012 findings were published this week, once again on the eve of the World Economic Forum in Davos, Switzerland. The past 12 months will undoubtedly be remembered for the Fukushima disaster, More...
Takeaways from the Edelman Trust Barometer 2011
The Edelman Trust Barometer 2011 findings were published last week on the eve of the opening of the World Economic Forum in Davos. Whilst everyone agrees that being trustworthy is undoubtedly a good thing, it is More...
5 Tips to Pitch Yourself to a Potential Employer Using Social Media
I was inspired to write these tips after reading Katelyn Mashburn’s fantastic post on making the perfect pitch to journalists. This got me thinking about not only how important it is to get the pitch right when More...
Selecting Online Influencers? 10 Things to Consider…
This post is the second of three looking at online influencers. The first listed some great free tools that help identify influential people, however this post is the next step – 10 things to consider when More...
