Measuring Outputs, Outtakes & Outcomes

Communications Measurement

I’ve been working in Communications for several years now and during this period I have helped develop and implement many programmes across a range of industries, but amongst all the excitement around creative tactics and top-notch strategic thinking, measurement always seems to be something of an afterthought. It’s seemingly the bridesmaid More...

by Ben Cotton | Published 12 years ago
Extinguishing a Fire
By Ben Cotton On Saturday, June 9th, 2012

Developing Online Tactics for Crisis Management

One of the most enjoyable aspects of working in digital communications is the variety of projects you get to work on. It’s a practice that transcends corporate, consumer, pharmaceutical and tech  – and More...

How Not to Outreach to Bloggers
By Ben Cotton On Saturday, June 2nd, 2012

Great Examples of How NOT to Run Blogger Outreach Programs

Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...

Online Review Websites
By Ben Cotton On Saturday, April 28th, 2012

Don’t Be Surprised By the Success of Review Websites

Nielsen recently published findings from its Global Trust in Advertising survey and the headline finding was ‘online reviews and personal recommendations are the most trusted form of ‘advertising’. Regardless More...

Blogging Tips
By Ben Cotton On Saturday, March 3rd, 2012

How PRs Can Add Value to their Outreach Proposition

As both a PR who is frequently involved in blogger outreach and as someone who is increasingly on the receiving end, I thought it would be a good idea to put together this list of five ingredients that will help More...

Finding out the truth
By Ben Cotton On Saturday, February 25th, 2012

The Truth Will Out: Verifying the Authenticity of Online Reviews

We all know Google operates as a shop window for many businesses and the influence reviews and WOM can have on purchasing decisions, but how can you be sure the review, either good or bad (there is evidence to More...

By Ben Cotton On Sunday, January 29th, 2012

Takeaways from the Edelman Trust Barometer 2012

The Edelman Trust Barometer 2012 findings were published this week, once again on the eve of the World Economic Forum in Davos, Switzerland. The past 12 months will undoubtedly be remembered for the Fukushima disaster, More...

By Ben Cotton On Sunday, January 30th, 2011

Takeaways from the Edelman Trust Barometer 2011

The Edelman Trust Barometer 2011 findings were published last week on the eve of the opening of the World Economic Forum in Davos. Whilst everyone agrees that being trustworthy is undoubtedly a good thing, it is More...

By Ben Cotton On Saturday, January 15th, 2011

5 Tips to Pitch Yourself to a Potential Employer Using Social Media

I was inspired to write these tips after reading Katelyn Mashburn’s fantastic post on making the perfect pitch to journalists. This got me thinking about not only how important it is to get the pitch right when More...

By Ben Cotton On Saturday, October 2nd, 2010

Selecting Online Influencers? 10 Things to Consider…

This post is the second of three looking at online influencers. The first listed some great free tools that help identify influential people, however this post is the next step – 10 things to consider when More...


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