University Wises up to Personal SEO
I read an interesting article in Mashable last week reporting that Syracuse University in the United States has purchased subscriptions enabling its students to use Brand Yourself’s online reputation management system to enhance their Personal SEO. Undoubtedly, this is a bold and innovative move by the university and one that I’m sure More...
Sophia Fantis’ video on Personal SEO
I received a Google Alert the other day, alerting me to the fact that Sophia Fantis had written a blog mentioning my name, only to discover that she had in fact, produced a video based on the presentation I gave More...
You Probably Just Lost My Vote
I try to keep SWT politically impartial. However, after recently exchanging Tweets with a Labour supporter, I felt compelled to write about the importance of adopting the right tone when engaging with people More...
WTF is Personal SEO [PRESENTATION]
I gave a presentation yesterday to some Public Relations students at London Met University, having been kindly invited by their lecturer Gareth Thompson who got in touch after our paths crossed at the Euprera Spring More...
Why Organisations Have to Monitor Social Media
Why do organisations monitor traditional, but not social media? This is a question I’ve been asking myself recently. A lot. It’s a given that all businesses worth their salt employ some form of media monitoring More...
Ethics: the Cornerstone of PR
Over the last couple of weeks the topic of ethics in the PR industry has once again come to prominence; however I’ve only just managed to jot down my thoughts and have my two pennyworth. The catalyst for the debate More...
Exciting Times
I received some great news this week – Social Web Thing has been shortlisted for a Social Media Award by the European Public Relations Education and Research Association (EUPRERA). The nomination is for Best Practitioner/Researcher More...
Practical Issues in Social Media [PRESENTATION]
Last week (Wednesday 20 January 2010) I gave a presentation to a group of NHS Graduate Trainee Communicators as part of my role at the Centre for Public Relations Studies, Leeds Business School. I presented alongside More...
Digital Skills: Views from the PR industry
Recently, PR Week (Wednesday 13 January 2010) ran an article lamenting the level of digital skills within the PR industry. Using stats provided by recruitment agency Major Players, Matt Cartmell highlighted the More...
The Business of Buying Off Bloggers
There has been a lot of talk lately about buying off bloggers. This murky practice involves individuals being paid by PR agencies and SEO specialists to basically write nice stuff about a client. This in turn creates More...
