Tag archive for ‘Content Marketing’
Content Marketing
By Ben Cotton On Saturday, November 22nd, 2014

What’s Next for Content Marketing?

I often write about content goals, strategy and measurement, but today I’m going to look at something much more fundamental, and focus on quality. As a content marketer I keep a handy Google Doc where I jot More...

By Ben Cotton On Saturday, September 20th, 2014

Getting It Right: Content Distribution

We live in an age of information overload, and for content to have the greatest chance of achieving your goals, you must have a fully developed content strategy. But this strategy must also take into consideration More...

By Ben Cotton On Saturday, January 18th, 2014
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My Favourite Social Media

Earlier this week I heard about Prohibition PR’s ‘Evolution of Social Media’ timeline. It’s undoubtedly a fun content marketing campaign that got me thinking about my favourite social media, but more importantly More...

By Ben Cotton On Saturday, November 30th, 2013

10 Tactics to Keep Your Content Fresh

For the past couple of months I’ve been working on a post about developing a content strategy. But pretty soon it became clear that the topic is too big to cover in a single post. In fact, there’s scope for More...

By Ben Cotton On Saturday, November 2nd, 2013

A New Challenge At Indeed

After 15 months at Chill Insurance, I’m delighted to announce that I’m going to be joining Indeed – the world’s most comprehensive search engine for jobs as Content Marketing Manager. The scale, potential More...

By Ben Cotton On Saturday, September 21st, 2013

‘Attenzi – a Social Business Story’ Review

I always try and read a good book or two when I go on holiday and top of the reading list for my summer holiday to Seattle, was Attenzi by Philip Sheldrake. The book is described as a ‘social business story’ More...

By Ben Cotton On Sunday, March 3rd, 2013

The Four Pillars of Great Content

In recent years we’ve seen what can only be described as an explosion of content as more organisations begin to think like media companies and wise up to the value of inbound marketing. Content is now ubiquitous More...

Using Data to Create Great Content
By Ben Cotton On Saturday, July 28th, 2012

10 Tips to Take a Data Driven Approach to Content

Several weeks back, I wrote about (and hopefully made the case) why you must take a data driven approach to content. As a follow-up, I’ve penned some actionable steps to ensure your content has the greatest chance More...

Data Driven Approach to Content
By Ben Cotton On Saturday, May 26th, 2012

Why You Must Adopt a Data Driven Approach to Content

During the course of this week I’ve been thinking about content. A lot. We all know when optimized for search, content is the currency of the web and in the digital age, every company now has the opportunity More...

Facebook Timeline
By Ben Cotton On Saturday, March 24th, 2012

What Does Timeline Mean for Facebook Brand Pages? [INFOGRAPHIC]

The Edelman Canada team have created this excellent infographic showing the impact Timeline will have on Facebook Brand pages. From 30 March 2012 there’s going to be some significant changes; most notably More...

By Ben Cotton On Saturday, March 17th, 2012

Q&A with XYDO CEO Eric Roach

Over the last 18 months content marketing has enjoyed a meteoric rise as brands adopt this exciting, compelling and extremely visual approach. It has grown into a thriving discipline in its own right as organisations More...


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