2015 PR Graduate Schemes
Here is the eagerly anticipated list of PR graduate schemes which begin in 2015. Despite most university semesters commencing in September or October, the reality is that the deadline for many schemes is already More...
Are You Pitching to the Page View Led Newsroom?
Last year I discussed the idea of pitching to the page view led newsroom as something everyone on both sides of the agency and client divide must get used to. As the media industry fragments and struggles to find More...
10 Reasons Why Businesses Should Still Blog
Over the past 18 months some of my favourite bloggers have stopped writing. A number have taken a permanent hiatus, while others only tend to share their thoughts fleetingly. There are many reasons for this apparent More...
Change is Coming: PR Practice & the Next Decade
I’ve been studying or working in the public relations (PR) industry for 10 years now and while this pales into insignificance against my more established counterparts, it makes the changes I’ve witnessed to More...
2014 PR Grad Schemes
Over the years, it has become increasingly clear that if this blog is known for one thing, it’s the list of PR graduate schemes that I publish each November. I’m proud to say that this is now the fifth consecutive More...
The Rise of Two Tier PR
Frequent readers of this blog will know that I’m concerned about the emergence of two tier Public Relations (PR). Over the last few years I’ve been privileged enough to see and work with those agencies and organisations More...
10 Reasons We Must Leave AVE Behind NOW
Over the years I’ve spoken and written about, and generally bemoaned the fact public relations (PR) is becoming a two tier industry with those in tier-one pedaling tactical publicity and the latter being strategic, More...
‘All PR is Online’ White Paper
Keene Communications recently published a White Paper featuring the abstract for the forthcoming third edition of Online Public Relations; the hugely popular book by Professor David Phillips FCIPR and Philip Young. More...
How Your Brand Can Tell a More Compelling Story
I’ve always been interested in storytelling and since moving to Ireland I have developed a much deeper appreciation of just how rich its tradition of storytelling actually is. That’s all well and good, but More...
Edelman Trust Barometer 2013
I had the pleasure of being invited to the annual Edelman Trust Barometer this week which took place at the Westbury, Dublin. On a personal note it was slightly unusual for me to no longer be on the Edelman-side More...
Great Examples of How NOT to Run Blogger Outreach Programs
Over the last couple of months I’ve received several guest blog post proposals; some have been great, most have been less so. The latter are the subject of this post. To be clear I do not actively seek out guest More...
