I gave a presentation yesterday to some Public Relations students at London Met University, having been kindly invited by their lecturer Gareth Thompson who got in touch after our paths crossed at the Euprera Spring Symposium.
The presentation details my thoughts on Personal SEO and how this is often a more accurate description of what people term ‘personal brand’. It contains quotes from senior PR colleagues and explains how blogging, putting real work online and networking can generate strong Personal SEO.
It’s always great to meet current PR students and see how other university’s ‘do’ PR education. I was impressed by this group of young people and look forward to seeing how they get on in the industry.
Here is a copy of the presentation – if you have any questions, please do get in touch.