Published On: Sun, Jul 18th, 2010

Social Media weekly Round Up [ROUND-UP]

As part of my commitment to becoming a curator, as well as a creator of social media content, at the end of each week I will put together a round up of social media news articles and blog posts that have caught my attention, added to the debate, strengthened the business case for social media or otherwise proved insightful. You’ll be able to catch the social media round up on Social Web Thing every Sunday.

This week Old Spice stole all the headlines for their wonderful use of social media to engage and send tailored content to fans. This short burst of awareness raising activity has worked wonders for generating WOM around the brand, whilst they have won plaudits for the quick turnaround time in producing amusing video content. I have also included two stories about Domino’s Pizza and Ben & Jerry’s which really make the business case for social media and online engagement. In addition, Foursqare has redesigned it’s venue pages which will have implications for those in the industry, whilst Sunderland University student, Stephen Johnson wrote a great article in Behind the Spin magazine making the case for social media to be taught in higher education.

Old Spice: The Archetype of a Successful Social Media Campaign
Although Wieden + Kennedy had a very different aim than the homicidal “John Doe” character from David Fincher’s thriller Seven, this is probably what the advertising agency behind Old Spice’s latest marketing campaign must be thinking right now.

Domino’s UK Social Media Initiatives Help Increase Profits by 29%
According to Domino’s UK financial earnings report, the company has increased its pre-tax profit by nearly 29%, which equates to roughly $26 million. The UK pizza retailer attributes social media initiatives and its Foursquare promotion for the gains.

Ben & Jerry’s: A Bold and Digital Reality
It’s not every day that a client asks you to create something that is meaningful, innovative, creative and fun. Okay, with Ben & Jerry’s, it’s every other day. In keeping with Jerry Greenfield’s motto “If it’s not fun, then why do it” they have really outdone themselves this time.

Foursquare Tidies Up Venue Pages To Emphasize Tips
Foursquare, freshly flush with cash, is in the process of altering its service. They realize that the check-in model can only go so far, and they have to build utility on top of it. Part of that is changing the game aspect. Another part is the user-generated “Tips.” Today, those have been made a clear area of emphasis on Foursquare’s website.

Why learn social media at University?
The creation of Web 2.0 has changed the way people view and receive content online. It has given all internet users the power to self-create content which other users can view and contribute to.

Disclosure: Ben & Jerry’s and Domino’s Pizza are both Edelman clients.

About the Author

- Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at and Chief Quaffer at .

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