The Ultimate Social Media Dashboard
This weeks launch of Google Real Time has rightly generated a lot of conversation in the Tech community. The new tool features:
- Geographic refinements to find updates and news near you, or in a region you specify.
- Conversation view. Google says: “Often a single tweet sparks a larger conversation of re-tweets and other replies, but to put it together you have to click through a bunch of links and figure it out yourself. With the new “full conversation” feature, you can browse the entire conversation in a single glance. We organize the tweets from oldest to newest and indent so you quickly see how the conversation developed.”
- Realtime Google Alerts: Google says: “You can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services. Or, if you want to manage your email volume, you can set alerts to email you once per day or week.”
In short, Real Time sounds like it could be useful for people working within the social media sector, especially for crisis and issues monitoring.
However, this innovation has got a couple of colleagues and I, thinking. Google is at the forefront of the web and for many people it is the web. Some of the tools that Google gives away for free, namely, Insights, Analytics, Alerts, Trends and Blog Search are astounding – and I use them pretty much on a daily basis. Subsequently, these great tools coupled with enhanced Real Time search, as well as macro and micro demographic and search data would make one almighty social media dashboard. Maybe not the ultimate dashboard, but certainly one that we would be exceptionally useful.
Most paid for tools are great for monitoring conversation and putting this into easily digestible graphics. But to really sharpen analysis (and save time) we need more demographic and platform related information to give context and more specific website information to give detail. The ultimate dashboard for me, would enable easy monitoring, contain a wealth of wider information, but also enable you to drill down and quickly discover data on specific websites or blogs.
For instance, demographic and search trend data, as well as Page rank and estimated views etc would be exceptionally useful. Whilst, many monitoring services seem to be going down the CRM route, there is an opportunity for Google to take a more metrics driven approach. I’m sure this is something that companies would be willing to pay for. I could certainly envisage a Freemium version.
This post is just some initial thoughts from brief conversations I’ve had with colleagues and I’d like to hear your views on this idea. Should Google get involved in the social media monitoring business? It would be a new revenue stream and Google does many of these things already. I’m convinced that there is an opportunity for Google to aggregate such data and provide a comprehensive social media dashboard. To further this conversation, Id’ be interested to know what would be in your ultimate social media dashboard?