Social Media Monitoring Whitepaper Published
I thought I’d let you know that the Whitepaper I wrote for DW Publishing was published this week. It’s called “An Introduction to Social Media Monitoring” and lists some of my favourite free tools, as well as paid for alternatives.
Regular readers of SWT will know that social media monitoring and measurement is something I’m fascinated by, so I was delighted to be asked to pen something for DW Publishing. The Whitepaper is designed to offer a brief explanation and appraisal of some of the online monitoring tools available, from the free services which are often basic, yet functional, right up to the comprehensive, and comparatively pricey enterprise alternatives.
I hope you find the Whitepaper useful and do get in touch if you’d like a chat about some of the tools.