Published On: Sat, Jan 8th, 2011

2010 Review of Social Web Thing

The beginning of a  new year is always a good time to look back and reflect, so I was pleased to receive an email a couple of days ago from the ‘stats helper monkeys’ at WordPress which kindly produced an automated, but nonetheless insightful and data driven review of Social Web Thing’s performance for 2010.

In my daily role I’m fascinated by the large volumes of information that we increasingly have at our fingertips and more importantly how this can be used to inform future strategy – and I fully intend to utilise the data below to shape the direction of Social Web Thing.

2010 Summary

Image from DoktorSpin under Creative Commons

Top posts

Top referring sites

  • Twitter
  • Facebook
  • linked In
  • Hootsuite

Top search terms

  • social web thing
  • pr graduate schemes
  • pr graduate schemes 2011
  • ben cotton
  • personal seo

I’m pleased to say that the report reaffirmed much of what I already knew about the blog; namely the types of posts people like, what sites refer traffic and the terms people are searching for. In a nutshell, people seem to like posts that offer tips or advice on landing a PR or Social Media role. Nonetheless, the numbers have proven insightful and give me food for thought for 2011.

About the Author

- Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at and Chief Quaffer at .

Displaying 3 Comments
Have Your Say
  1. […] by this post by Ben Cotton of Edelman Digital (and because social media types are always going on about […]

  2. Craig McGill says:

    Hi Ben, enjoyed this post so much you inspired me to go and double check over my figures. The results of which can be spotted over at but keep up the good work and I look forward to your posts in 2011.

    • Ben Cotton says:

      Hi Craig,

      Thanks for the kind words.

      As a data junkie, it was certainly a nice surprise to receive some useful numbers from WordPress. In 2011, I’d love to see them roll out a better analytics package – something more like Google Analytics that shows user hotspots, rather than just metrics.

      Have a good 2011.



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