My colleagues @pkellypr, @dbkinch and @koconor1 and I recently had the pleasure of visiting Crackbird, the fantastic pop-up restaurant now based on South William Street, Dublin. Given the name, it’s unsurprising that Crackbird is a chicken-only eatery, and the moreish food on offer ensures the restaurant fully justifies the other half of its title – and burgeoning online reputation.Having sampled the fantastic fare from Crackbird’s previous incarnation on the dark and dingy Crane Lane, Temple Bar, I couldn’t wait to see Joe Macken’s latest venture. Prior to our visit I noticed a few additions to Crackbird’srepertoire, but it was the Soy Garlic Chicken, Chili Chicken Crunches and Chicken Brochettes with lemon garlic bay-leaf which caught my eye.With a refreshingly uncomplicated menu, I elected for the Soy Garlic Chicken with slaw and Japanese mustard, washed down with a tasty jam-jar full of rhubarb lemonade. There was a delay between ordering and the food arriving, but it was worth the wait. The fried chicken was perfectly cooked, plentiful and most importantly, delicious – and the sides complimented this unashamedly indulgent meal, packed full of flavour.
For our visit we were fortunate to nab the soughtafter #Tweetseats, which let people attempt to land a free meal by sending a Tweet. To try and reserve #Tweetseats simply Tweet your reservation to @crackbirddublin and you and up to three friends can eat at 12pm, 2pm, 4pm, 6pm or 8pm any day of the week. If you’re been successful, Crackbird will DM confirmation and when you go, all you have to do is Twitpic your favourite part of the visit and, hey presto, you get the meal for nothing.
As someone who is curious about alternative systems of payment and has discussed using inbound links to pay for content, Crackbird should be applauded for such innovation. Diners can get free food, whilst Crackbird gain a constant stream of positive WOM. Everyone’s a winner.
However, a fine-dining restaurant it ain’t. But that’s the whole point of this delightful pop-up. Unpretentious, good value, but still great tasting, quality food. Crackbird is a sign of the times. Think cool and uncomplicated over showy and lavish.
With many Dublin retail units vacant and more eateries closing, the pop-up restaurant provides a short-term solution and welcome boost to Dublin’s culinary scene. Dublin needs more Crackbirds not over-hyped and over-priced Michelin starred restaurants. Whilst, the closures of Jo’ Burger, Blackrock and Orange Square act as sobering reminders of a time gone by, the likes of Crackbird and the pop-up restaurant business model offer hope and represent something new and exciting in what is a very different era.
I’ve written about quirky, successful catering businesses using social media to communicate a great product, exclusivity and a fantastic experience previously, and Crackbird is another shining example of an SME doing just that. In short, if you’re looking for a chilled-out place, with cool music, fun decor, nice atmosphere that serves outstanding, reasonably priced food, then book a table at Crackbird.