Published On: Sat, Jan 7th, 2012

2011 Review of Social Web Thing

The start of a new year is always a fantastic time to take a moment, look back and reflect on the year that was.

I’ve been studying Google Analytics to see how this blog performed throughout 2011, as well as to gain an understanding of what topics are popular, how readers land on the blog and what terms people are searching for.

I’m fascinated by the vast quantities of data that we increasingly have at our fingertips and more importantly how the insights gleaned from this information can be used to inform future content, search and communications strategy – and I fully intend to utilise the data below to shape the direction of Social Web Thing.


2011 Summary

Top posts


Top referring sites

  • Twitter
  • Facebook
  • linkedIn
  • Edelman Digital
  • Hootsuite


Top search terms

  • pr graduate schemes
  • pr graduate schemes 2012
  • social web thing
  • pr graduate scheme
  • personal seo


The data above validates much of what I already thought about Social Web Thing with regard to content, traffic and search terms. It seems people find genuine value from posts that offer tips or advice on landing a PR or Social Media role. Interestingly, three of the top five posts were written in 2010, but enjoyed fantastic longevity throughout the year. 
All the numbers have proven insightful and will certainly give me food for thought for the year ahead.

About the Author

- Content Marketing guy @Indeed. Interested in PR, Content, Big Data, Inbound, Employability, Storytelling, Social Selling, Analytics, Search, Food & Drink, QPR.

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