Published On: Sat, Jan 19th, 2013

Why Brands Need to Focus More on Mobile Marketing Through Facebook

Facebook AdvertisingAlthough Facebook, as a contained unit, does contain every tool one needs in order to build a successful brand, there are always different apps and methods marketers can incorporate Into their advertising campaigns in order to reach more people effectively. Building a large, popular, trusted brand that converts fans to customers is the goal of any campaign, and thus using everything available to achieve success is what every businessperson owes him or herself.

Using third-party ad-management apps efficiently to decrease your Facebook advertising costs or to create more successful ads – this is what smart business requires from you. For instance: The facts concerning the mobile market and how it directly ties in with Facebook are undeniable. With three quarters of all people having a mobile phone, and with over a billion Facebook users and counting, you don’t need to be a mathematician to put 2 and 2 together. You should be focusing intently on the mobile aspect of Facebook.

4 Reasons Facebook Marketers Should Lean Mobile

1: An Enormous, Ever-Growing Audience
When you view the mobile numbers, “Wow” is probably the first word that comes to mind. Over 5.2 billion people have a mobile phone, with around 50% of those phones being smartphones – meaning that these people are connecting to the Internet. And where are they going? You guessed it; many of them are consistently checking out their Facebook profiles, especially on nights and weekends. In total, 57% of Facebook’s roughly one billion users access the site via their phone (and phones are just one of a few different mobile devices).

2: Better, Swifter Communication
Communicating directly to the mobile market actually increases the efficiency of your communication. Because messages are forced to be smaller and more succinct, what happens is that marketers adapt to the style and start to become increasingly more compelling with each new mobile message. This leads to better clarity, while also leading to faster communication, since it doesn’t take nearly as long to compile a mobile-based message, and doesn’t take a user as long to receive and check updates via their mobile news feed.

3: All-Around Easier Marketing
Now, don’t take it the wrong way. Calling anything in marketing “easy” is a misnomer. But in the context of Facebook marketing, changing your approach to cater to the mobile market from this platform is much easier than attempting to build a mobile marketing campaign from scratch. The tools are already firmly in place to allow you to specifically cater to mobile users. And with apps out there helping the process along by simplifying ad-management, it does become “easy” to incorporate mobile marketing.

4: The World’s Favorite Social Site
Okay, you just have to recognize the sheer power of Facebook sometimes. Far and away, Facebook is the most popular social site on the planet. And this is with a limited audience (in the context of globalization). Once more people have more access to the Internet, Facebook will continue to grow, and updates will become more advertiser-friendly, enabling you to reach a larger audience.

Not jumping on board with the changing tide will leave you playing catch-up. Like it or not, the mobile market is greatly expanding, and Facebook will consistently continue to change in order to cater to it. Adapt alongside or be left behind.

Post written by Stanna Johnson from Qwaya- a Facebook ads tool. Stan is an online writer and a social media enthusiast who loves to write about the latest social media trends. Feel free to leave your questions and comments below and she”ll surely answer it.

About the Author

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Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

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