The Unstoppable March of the Marketing Mathematicians

Maths

Earlier this year I spoke about the rise of the marketing mathematician and how these numerical maestros are fast becoming the movie stars of the digital world. This is in part due to the rise of big data, as well as moneyball marketing and powerful business intelligence (BI) tools which help us pick marketing wins with more precision. The tools to More...

by Ben Cotton | Published 3 years ago
Transmedia Content
By Ben Cotton On Saturday, August 24th, 2013
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Serving Your Customers a Slice of the Personalised Web

Are you ready for the personalised web? Earlier this year I highlighted it as a trend that businesses need to explore in order to get ahead and succeed online. So just what is the personalised web? As its name suggests, More...

By Ben Cotton On Saturday, June 1st, 2013
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Measuring the Success of Your Website

A couple of weeks ago Chill Insurance celebrated the launch of its responsive website. The responsive design means that the website will adapt to your device e.g. mobile, tablet, PC or laptop to provide the best More...

By Ben Cotton On Monday, March 4th, 2013
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I’m Google Analytics Qualified & You Should Be Too

At the start of the year I set myself several SMART objectives and I’m pleased to say that I’ve now achieved the first. Over the weekend I took, and passed the Google Analytics Individual Qualification (IQ). Regular More...

London Mayoral Election Candidates
By Ben Cotton On Saturday, August 11th, 2012
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Did Social Data Predict the Winner of the London Mayoral Election?

A couple of months ago I penned a blog post looking at the London Mayoral election and seeing if there was any correlation between what was being discussed online, the sentiment expressed and the actual result. I More...

By Ben Cotton On Saturday, April 21st, 2012
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Can Social Data Predict the London Mayoral Election Winner?

On 3 May, millions of Londoners will take to the polls to vote in the London Mayoral elections. For many people, this election campaign has turned into a popularity contest between two great political rivals; present More...

Big data in action
By Ben Cotton On Sunday, April 15th, 2012
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Using Big Data to Make Better Business Decisions

Not a week passes where we fail to hear about the challenge big data poses, how it can be effectively managed and what organisations can do to leverage it to make more insightful decisions. Big data was traditionally More...

Data Visualization
By Ben Cotton On Saturday, July 9th, 2011
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The Emergence of Online Conversations as Indicators of Offline Behaviour

I’m very interested in any development to do with online language data extraction, measurement and analysis as it forms a large part of my role. This job is made easier thanks to fantastic tools such as Radian6, More...

Google
By Ben Cotton On Tuesday, July 5th, 2011
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Could Google Make a Play Into Management Consultancy?

This may sound far fetched, but I believe Google is well placed to make a future play into management consultancy. Before we start, I recognise this is a somewhat hypothetical idea and in its present guise, Google More...

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