Search Results for: hubspot

By Ben Cotton On Monday, November 16th, 2015

Joining HubSpot

I’m delighted to announce that I’ve joined HubSpot as a Product Marketing Manager – and today is my first day with the company. If you’ve followed Social Web Thing over the years, you may have noticed More...

HubSpot logo
By Ben Cotton On Saturday, September 13th, 2014

I’ve Passed My HubSpot Inbound Certification

As the title of this post suggests, I’m pleased to announce that I recently passed the HubSpot Inbound Certification exam. Regular readers of SWT or followers of my tweets will know that I’m a big fan of the More...

By Ben Cotton On Saturday, December 27th, 2014

My Review of The Year That Was: 2014

As we approach the end of 2014, now is quite simply the perfect time to reflect and look back over the last 12 months at what went well, what didn’t, what could be improved upon, and what took me by surprise. To More...

By Ben Cotton On Saturday, December 13th, 2014

The Email Marketing Renaissance

I remember in the 90s when people were delighted to simply receive an email, the novelty factor was huge, and open rates were high (often upwards of 70%). Throughout the 2000s as technology developed, and with it More...

Content Marketing
By Ben Cotton On Saturday, November 22nd, 2014

What’s Next for Content Marketing?

I often write about content goals, strategy and measurement, but today I’m going to look at something much more fundamental, and focus on quality. As a content marketer I keep a handy Google Doc where I jot More...

By Ben Cotton On Saturday, September 20th, 2014

Getting It Right: Content Distribution

We live in an age of information overload, and for content to have the greatest chance of achieving your goals, you must have a fully developed content strategy. But this strategy must also take into consideration More...

By Ben Cotton On Saturday, June 28th, 2014
1 Comment

A Blueprint for Growth Hacking Success

The term “growth hacker” has been part of Silicon Valley lexicon since 2010, when Sean Ellis first used it to describe a new breed of start-up employee; someone whose skillset is at the intersection of marketing, More...

By Ben Cotton On Saturday, May 10th, 2014
1 Comment

5 Steps for Social Prospecting Success

I’ve been thinking a lot about social prospecting lately, and how organisations can empower their sales teams to leverage social and fill their pipeline with the right people, insights and relationships. During More...

Social Selling
By Ben Cotton On Saturday, May 3rd, 2014
1 Comment

An Introduction to Social Prospecting

I’m not convinced that significant numbers of people want to make purchases while using social media – but that doesn’t mean it can’t or shouldn’t be utilised during other stages of the marketing More...

By Ben Cotton On Saturday, April 26th, 2014

10 Reasons Why Businesses Should Still Blog

Over the past 18 months some of my favourite bloggers have stopped writing. A number have taken a permanent hiatus, while others only tend to share their thoughts fleetingly. There are many reasons for this apparent More...

By Ben Cotton On Saturday, April 5th, 2014

A Blueprint for SME Lead Generation

Over the last couple of weeks I’ve been talking to friends who are immensely skilled, determined and brave enough to have taken the plunge and set-up their own business. Although they have a small roster of clients More...


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