Search Results for: hubspot
Joining HubSpot
I’m delighted to announce that I’ve joined HubSpot as a Product Marketing Manager – and today is my first day with the company. If you’ve followed Social Web Thing over the years, you may have noticed More...
I’ve Passed My HubSpot Inbound Certification
As the title of this post suggests, I’m pleased to announce that I recently passed the HubSpot Inbound Certification exam. Regular readers of SWT or followers of my tweets will know that I’m a big fan of the More...
My Review of The Year That Was: 2014
As we approach the end of 2014, now is quite simply the perfect time to reflect and look back over the last 12 months at what went well, what didn’t, what could be improved upon, and what took me by surprise. To More...
The Email Marketing Renaissance
I remember in the 90s when people were delighted to simply receive an email, the novelty factor was huge, and open rates were high (often upwards of 70%). Throughout the 2000s as technology developed, and with it More...
What’s Next for Content Marketing?
I often write about content goals, strategy and measurement, but today I’m going to look at something much more fundamental, and focus on quality. As a content marketer I keep a handy Google Doc where I jot More...
Getting It Right: Content Distribution
We live in an age of information overload, and for content to have the greatest chance of achieving your goals, you must have a fully developed content strategy. But this strategy must also take into consideration More...
A Blueprint for Growth Hacking Success
The term “growth hacker” has been part of Silicon Valley lexicon since 2010, when Sean Ellis first used it to describe a new breed of start-up employee; someone whose skillset is at the intersection of marketing, More...
5 Steps for Social Prospecting Success
I’ve been thinking a lot about social prospecting lately, and how organisations can empower their sales teams to leverage social and fill their pipeline with the right people, insights and relationships. During More...
An Introduction to Social Prospecting
I’m not convinced that significant numbers of people want to make purchases while using social media – but that doesn’t mean it can’t or shouldn’t be utilised during other stages of the marketing More...
10 Reasons Why Businesses Should Still Blog
Over the past 18 months some of my favourite bloggers have stopped writing. A number have taken a permanent hiatus, while others only tend to share their thoughts fleetingly. There are many reasons for this apparent More...
A Blueprint for SME Lead Generation
Over the last couple of weeks I’ve been talking to friends who are immensely skilled, determined and brave enough to have taken the plunge and set-up their own business. Although they have a small roster of clients More...
