Search Results for: hubspot
The Unstoppable March of the Marketing Mathematicians
Earlier this year I spoke about the rise of the marketing mathematician and how these numerical maestros are fast becoming the movie stars of the digital world. This is in part due to the rise of big data, as well More...
#WebSummit Day 2 Review
So that’s it for another year. The Web Summit has now closed and what an event it was. From Elon Musk to Phil Fernandez to Jordan Casey it was inspiring to hear so many tales from coders who share an entrepreneurial More...
Blog Awards Ireland Success & How We Did It
I’m delighted to say that last Saturday my employer, Chill Insurance took home a gong at the prestigious Blog Awards Ireland. We won Gold in the Best Corporate Blog category (the first award the company has won), More...
A Lesson in Radical Transparency
With trust in many institutions taking a nosedive and few people having confidence in our business and governmental leaders, the concept of radical transparency has been mooted as a remedy to these problems. So More...
Serving Your Customers a Slice of the Personalised Web
Are you ready for the personalised web? Earlier this year I highlighted it as a trend that businesses need to explore in order to get ahead and succeed online. So just what is the personalised web? As its name suggests, More...
Tools for Social Business Success
Social business is about people, process and platforms, right? When implemented correctly it can transform the culture of a business, unifying both the social brand and social enterprise to become more connected, More...
Content Strategy: Keep Focussed on the Big Picture
Lots has recently been written about real-time marketing (RTM), most of it stemming from notable and nimble ripostes, such as Oreo’s superb Super Bowl Tweet, Specsaves sage advice to Eden Hazard and the much maligned More...
First Day Reflections from #WebSummit
I’ve just got home from day one of the Dublin Web Summit and thought it would be a good idea to record some of my reflections whilst they are still fresh in my mind. My initial impression of DWS was very strong More...
10 Tips to Take a Data Driven Approach to Content
Several weeks back, I wrote about (and hopefully made the case) why you must take a data driven approach to content. As a follow-up, I’ve penned some actionable steps to ensure your content has the greatest chance More...
