Ben Cotton

Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at Ben-Cotton.com and Chief Quaffer at CraftySwine.org .

By Ben Cotton On Thursday, January 21st, 2010
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Digital Skills: Views from the PR industry

Recently, PR Week (Wednesday 13 January 2010) ran an article lamenting the level of digital skills within the PR industry. Using stats provided by recruitment agency Major Players, Matt Cartmell highlighted the More...

By Ben Cotton On Monday, January 18th, 2010
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Video of my Presentation on e-portfolios

Here is the video recording of my presentation on e-portfolios from Thursday’s learning lunch at Leeds Met. It was a thoroughly enjoyable afternoon and both Charlotte Britton and Stephen Waddington have penned More...

By Ben Cotton On Wednesday, January 13th, 2010
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Slides of my Presentation on e-portfolios

I shall be giving a presentation tomorrow (Thursday 14 January 2010) at Leeds Metropolitan University on e-portfolios. I will be giving my views from a graduate perspective and how I believe e-portfolios can be More...

By Ben Cotton On Thursday, December 31st, 2009
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Q&A with Edelman HR Ace

This post is the third in a series focussing on PR graduate jobs, employability and general tips on getting into the industry. I’m delighted that Antonia Katsambis, Senior HR Assistant at Edelman kindly agreed More...

By Ben Cotton On Friday, December 18th, 2009
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Ghost Bloggers – Who You Gonna Call?

Over the last week or so ghost blogging has been a big issue – a quick look at Dell’s B2B Social Media Huddle Twitter stream (#DellB2B) will show you a range of opinions. As many have pointed out including Wolfstar’s More...

By Ben Cotton On Saturday, December 12th, 2009
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Q&A with High-Flying SAE

This week I have adopted a slightly different approach to the blog and carried out a guest post Q&A with Matt Churchill, Senior Account Executive at Edelman. For those looking to get into the PR industry, Matt More...

By Ben Cotton On Wednesday, November 25th, 2009
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2010 Euprera Social Media Awards

This post if for all those PR student bloggers out there who have been maintaining a blog for a while – have you heard about the Euprera Social Media Awards? The Euprera Symposium is an annual coming together More...

By Ben Cotton On Tuesday, November 17th, 2009
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The Business of Buying Off Bloggers

There has been a lot of talk lately about buying off bloggers. This murky practice involves individuals being paid by PR agencies and SEO specialists to basically write nice stuff about a client. This in turn creates More...

By Ben Cotton On Tuesday, November 3rd, 2009
2 Comments

2010 PR Grad Schemes

I was thinking the other day what would have made my life easier in my final year at university.  Looking back it was a hectic period – amongst all the deadlines, presentations, portfolios and exams we were More...

By Ben Cotton On Sunday, October 25th, 2009
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Why do you Tweet?

This is a question that increasing numbers of people have asked me lately. Read Write Web published some research on this topic, however I feel that people are drawn to Twitter primarily for three things and they More...

By Ben Cotton On Thursday, October 22nd, 2009
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Streisand Strikes Again

Last weeks headlines were dominated by a gagging order placed on the Guardian newspaper – which in something of a masterstroke ran a story about absolutely nothing. For those with their head in the sand, the More...

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