My Very Own Six Month Review
For 2013 I set myself five SMART objectives, so seeing as we’ve just passed the halfway point of the year, I thought it would be the ideal moment to see how they’re coming along. So without further ado, here’s More...
‘All PR is Online’ White Paper
Keene Communications recently published a White Paper featuring the abstract for the forthcoming third edition of Online Public Relations; the hugely popular book by Professor David Phillips FCIPR and Philip Young. More...
New Blog Design
The eagle-eyed amongst you will notice that things are looking a little different around here. That’s because I’ve decided to freshen things up a with a new responsive design. You’ll see the new template More...
Reflections from 10 Months at Chill Insurance
I always try and look out for milestones and anniversaries as they offer a nice opportunity to pause, take a step back and reflect on the preceding period. Well, today signifies my 10 month anniversary at Chill More...
How Your Brand Can Tell a More Compelling Story
I’ve always been interested in storytelling and since moving to Ireland I have developed a much deeper appreciation of just how rich its tradition of storytelling actually is. That’s all well and good, but More...
Measuring the Success of Your Website
A couple of weeks ago Chill Insurance celebrated the launch of its responsive website. The responsive design means that the website will adapt to your device e.g. mobile, tablet, PC or laptop to provide the best More...
Harnessing the Power of Your Employee’s Networks
Over the last year or so I’ve been thinking a lot about social business. Whilst there are many definitions, I think the most simplistic and accurate is that of a business which uses social tools both internally More...
Tools for Social Business Success
Social business is about people, process and platforms, right? When implemented correctly it can transform the culture of a business, unifying both the social brand and social enterprise to become more connected, More...
Succeeding Online in the Age of Austerity
How do you succeed online in the age of austerity? It’s a difficult question, especially with budgets contracting and trust in our institutions at historically low levels. It’s my view that all communications More...
Content Strategy: Keep Focussed on the Big Picture
Lots has recently been written about real-time marketing (RTM), most of it stemming from notable and nimble ripostes, such as Oreo’s superb Super Bowl Tweet, Specsaves sage advice to Eden Hazard and the much maligned More...
I’m Google Analytics Qualified & You Should Be Too
At the start of the year I set myself several SMART objectives and I’m pleased to say that I’ve now achieved the first. Over the weekend I took, and passed the Google Analytics Individual Qualification (IQ). Regular More...
