The Four Pillars of Great Content
In recent years we’ve seen what can only be described as an explosion of content as more organisations begin to think like media companies and wise up to the value of inbound marketing. Content is now ubiquitous More...
Digital PR Campaign Tracking
Whatever happened to that old box we used to add to our inbound responses to marketing campaigns; the one which said; ‘and where did you hear about us?’ Possibly that one died out as a result of some pre-historic More...
Defining Social Business
Social business is undoubtedly emerging as a new and exciting discipline and whilst definitions (as is often the case) can be difficult to agree upon, one thing is certain; more and more businesses are exploring More...
Social Networks Past: Pouring One Out for MP3.com
We’ve just witnessed a Myspace (formerly MySpace) re-launch. The former titan of social networks has rebranded itself, wrapped itself up in some breathtaking new web design and declared music as its main focus. More...
Edelman Trust Barometer 2013
I had the pleasure of being invited to the annual Edelman Trust Barometer this week which took place at the Westbury, Dublin. On a personal note it was slightly unusual for me to no longer be on the Edelman-side More...
Why Brands Need to Focus More on Mobile Marketing Through Facebook
Although Facebook, as a contained unit, does contain every tool one needs in order to build a successful brand, there are always different apps and methods marketers can incorporate Into their advertising campaigns More...
My Objectives for 2013
I started this post at the tail-end of 2012, but have only just got round to completing it now. I’m a firm believer that the end of a year is a fantastic time to take stock, reflect on the previous 12 months and More...
Top Blogs in 2012
A couple of weeks ago I shared my favourite books from 2012, so I thought it would be an equally good idea to single out the blogs which have captured both my attention and imagination this year. You’ll notice More...
My Favourite Books in 2012
As we draw ever closer to the end of another memorable year I’ve been thinking about what books have stood out over the past 12 months. There’s been many. In fact, it feels like I’ve had my head in a book More...
2013 PR Graduate Schemes
Here’s the definitive list of 2013 PR Graduate Schemes. You’ll notice it is made up of the larger, international, London-based agencies and many of the applications are due in January 2013. If you’re hoping More...
Steve Jobs: Master Communicator [PRESENTATION]
Love them or loathe them, we all have to give presentations. Whether it’s presenting to colleagues, your boss, a client or new business opportunity, effective storytelling is not only a hugely valuable skill More...
