Establishing an Influencer Engagement Scorecard
During my career I’ve been tasked with developing and implementing many influencer engagement programmes across a range of industries including alcohol, energy and computer software. One of the commonalities More...
Tips for PR Students: Creativity [PART 4]
This is the fourth and final ‘Tips for PR Students’ post and looks at people who have done something a little out of the ordinary in order to land a job. I’m a firm believer that the CV will not die anytime More...
Tips for PR Students: Digital & Social Media Knowledge [PART 3]
From my experience a good working knowledge of digital and social media is not only desirable, but increasingly a ‘must have’ for new recruits. It’s importance has grown hugely over the last decade and this More...
Day Two #WebSummit Reflections
So that’s it for this year; the Dublin Web Summit has now closed. I had a great time at the RDS today and was busy networking, observing and learning. The highlights for me were Victoria Ransom, Founder and CEO More...
First Day Reflections from #WebSummit
I’ve just got home from day one of the Dublin Web Summit and thought it would be a good idea to record some of my reflections whilst they are still fresh in my mind. My initial impression of DWS was very strong More...
Tips for PR Students: Personal SEO [PART 2]
The modern day job interview no longer begins with a handshake. Instead, it now starts way before that with a Google search. Typically, potential employers will type in your name and ‘PR’ or related areas, see More...
Tips for PR Students: Work Experience [PART 1]
Anecdotally, I know this blog receives a lot of traffic from PR students and the most popular posts typically have a student or employability angle; so I’ve decided to dedicate the whole of October on SWT to PR More...
Anatomy of a Perfect B2B Blog Post [INFOGRAPHIC]
Anyone who reads this blog will know I’m a big fan of Eloqua and the great work they do, and that I have a huge interest in the value businesses can gain from blogging; so I was delighted to receive this infographic More...
Measuring Outputs, Outtakes & Outcomes
I’ve been working in Communications for several years now and during this period I have helped develop and implement many programmes across a range of industries, but amongst all the excitement around creative More...
Why Blogging Boosts Lead Generation
I’m currently on holiday in Seattle for two weeks, so here’s a great blog post by Jesse Noyes, who is Managing Editor at the excellent Eloqua, a company providing modern marketing expertise. There’s More...
A New Challenge @Chill_Insurance
I’m delighted to say that I’ve now begun my role as Digital & Social Media Marketing Manager at Chill Insurance. After 2 ½ great years at Edelman Digital I’m eager to get cracking on this new More...
