Published On: Wed, Apr 13th, 2011

10 Creative Ways to Create an Impact Online [PRESENTATION]

CIPR Social Media ConferenceOn Monday I gave a presentation at the CIRP Social Media conference in Russell Square, London.

I talked about people, rather than brands who had made a creative impact online, mentioning Jed Hallam, Laura Tosney, Graeme Anthony, Brandon Kleinmann, Josh Halliday and the guys responsible for the ‘A Hug from Taylor Swift’ campaign.

Within the presentation I also spoke about recent ‘internet sensation’ Rebecca Black and how there is a difference between influence, exposure and popularity. Whilst many individuals want their 15 minutes of fame, I would suggest it’s perhaps a better strategy focusing on being trusted, credible and authentic. The people I focused on also demonstrated that it’s the little hings you can do at the start of your career which can go on to mark a whole period of your life.

Overall, I had a thoroughly enjoyable day and had the pleasure of meeting a couple of new people, some readers of SWT and attended presentations given by Tracy Playle, Euan Semple, Gary Gale, Bryan Tookey and Stuart Bruce. All fantastic speakers and real thought leaders in the expanding digital space.

Here is a copy of the presentation – if you have any questions, please do get in touch.

About the Author

- Marketing Manager with a passion for inbound at HubSpot, Founder of Growth Hack Talks, Blogger at and Chief Quaffer at .

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