As someone who regularly writes about content marketing I was delighted to see that my Edelman Dublin colleagues with the help of the talented Dave Molly recently created this excellent infographic containing interesting data about Facebook in Ireland.
We all know the high value attached to online content, such as infographics and it is this type of content which people often want to write about, link to, ‘Like’, comment on and share throughout their social networks. All of these actions provide short term online outcomes, such as good quality inbound links and drive conversation, but can lead to long term offline benefits, like increased brand recognition and thought leadership positioning.
The infographic itself shows the fantastic growth of the worlds most popular social network, listing the top Irish Facebook brand pages and gives a breakdown of demographics of Facebook users in Ireland. I’m sure many of the metrics will come in useful when planning future digital campaigns.